Marketing Tips

Search Engine Optimization

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Learn the top factors that affect your search listings, tips for website construction, how to develop and organize SEO-friendly content, how to use Google My Business, and the importance of social media on SEO.
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Email Marketing Tips

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Learn about compliance, how to build your list, get suggestions on how to create a strong cam-paign, master the art of creating a powerful email, get tips on lay-out, learn how to create strong calls-to-action, and get subject line DOs and DON’Ts.
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A Social Media Marketing Opportunity Advisors Are Ignoring

While advisors are talking a lot about social media, they are not doing it. In surfing personal finance blogs this morning, I could not help but notice a dearth of comments by financial advisors. 

 
For example, check out this post on Mint about retirement planning tools. The post covers variable annuities, target date funds, TIPS and other retirement solutions. Though the entry was posted 10 days ago, it’s only attracted one comment, and that’s from a new retirement planning app that wisely posted a link to its site.
 
Another example is an article by a Mint columnist entitled, Beat Inflation With Bonds. Posted on October 25, it is one of the most popular articles on the site and 14 comments have been posted to this entry—not one of them from an advisor.
 
While advisors are all gassed up about social media, they are not actually getting in there and getting involved with it. If they were, we’d see more advisors involved in discussions on personal finance websites like Mint.
 
I wrote last week about vendors and “experts” that know little or nothing about social media are nonetheless riding the wave of hype surrounding this topic and offering advisors advice about how to use social media.
 
The dearth of comments by advisors on consumer personal finance sites is evidence that advisors still have no idea about how to utilize social media.
 
If they did, we’d see advisors posting comments on topics about which they are experts.
 
Posting comments on personal finance blogs is a good opportunity to boost your social media profile on the Web by offering consumers useful information.

 

Questions?

How and why does the Advisor Products system work?

In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.

A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.

  • Differentiate you from competitors
  • Expose clients and prospects to your brand message more frequently
  • Build an ongoing relationship with customers
  • Increase your follows and fans on social media
  • Drive more prospects to your website
  • Help convert prospects into leads
  • Increase number of pages indexed in Google
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