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CFP Commercials Spark Controversy Among The Planners They're Supposed To Help
The CFP Board's new TV ads are costing registrants an extra $12 a month, but many planners feel that the added expense is just not worth it.
Even a fairly innocent review of the new ads is triggering a backlash that would surprise the upper-middle-class target audience of the commercials themselves. (Read the comments.)
Are these commercials supposed to help CFP practitioners increase their business as the expense of other industry professionals? Definitely.
Will they work? Who knows.
Could the CFP Board have handled the added fee -- no matter how small it might appear in dollar terms -- a little better? Definitely.
Planners feel that the ad campaign and the fees to pay for it were pushed through without their consent. A more transparent process might've gone a long way toward eliminating that perception.
Interestingly, the CFP Board says it's sharing the cost of the $9 million ad campaign by dipping into its reserves.
But if there are 62,000 registrants out there paying an extra $144 a year, that provides $8.92 million a year in added revenue right there. So the cost-sharing aspect of this may be a little overstated.
Either way, if the ads work, the controversy may go away.
Questions?
How and why does the Advisor Products system work?
In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.
A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.
- Differentiate you from competitors
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- Increase number of pages indexed in Google
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Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
