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Independence Can Be a Great PR Advantage
Independent advisors may at times jealously regard the large marketing budgets that support industry professionals associated with wire houses and other large institutions. However, the independence that small financial advisors can offer is more than ever something that can be turned into a great PR opportunity.
Throughout the financial meltdown and the ensuing recession, media outlets have been running story after story on bad bets made by large institutions and the impact those bets have had not only on the health of their companies but the economy as a whole. Savvy advisors are realizing that now, more than ever, independence is a great virtue that can be leveraged for marketing.While independence itself may be difficult to leverage effectively given the fact that there are thousands of independent advisors, taking things one step farther can often open a number of doors. For example, I've worked with some advisors who routinely point out that they invest alongside their clients, which gives them an incentive to maximize their clients' performance, since they too will be enriched.
These kinds of strategies give investors insight into why independence is a valuable asset for them. This is critically important because even in the wake of the financial meltdown and the many conflicts of interest that were exposed over the last couple of years, name recognition is still valuable and that sometimes gives the big houses an advantage. Having said that, investors have also learned that they have to take a more active role in researching advisors and institutions, so more than ever they're receptive to the advantages that independence will bring them.
Savvy advisors have gone as far as to create customized, branded indices that reinforce their objectivity and compare their performance to standard benchmarks, such as the S&P 500. Efforts like that are another great way to drive brand identity and loyalty because they continually reinforce the value of independence on investors. Likewise, many advisors regularly include performance comparison charts in their regular newsletters sent to clients and prospects.
The most important thing to remember about marketing and PR is a good campaign is always based around an educational component; for this kind of information is the best kind of resource people can receive. By giving people information they find useful, you'll find your marketing message is almost always welcomed.
Questions?
How and why does the Advisor Products system work?
In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.
A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.
- Differentiate you from competitors
- Expose clients and prospects to your brand message more frequently
- Build an ongoing relationship with customers
- Increase your follows and fans on social media
- Drive more prospects to your website
- Help convert prospects into leads
- Increase number of pages indexed in Google
What products and services do you offer?
Can I buy services if my website is not hosted with you?
What can I expect during the onboarding process?
What if I have questions after my website is built?
Seeing is Believing.
See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.
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Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
