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Email Marketing Tips

Learn about compliance, how to build your list, get suggestions on how to create a strong cam-paign, master the art of creating a powerful email, get tips on lay-out, learn how to create strong calls-to-action, and get subject line DOs and DON’Ts.
 

FINRA Warns Of Wave Of E-Mail Account Scams

The regulators are getting a lot of reports that criminals are hijacking investors' email accounts and using them to loot bank and brokerage assets. Tell your clients.

 

FINRA's new alert on email fraud tells retail investors what to look out for: weird replies to messages they never sent, unauthorized account setting changes, or even just a wave of account hacks among people they know.

 

By this point, your clients should know never to click directly on a link in an email from someone they don't recognize. Scam artists often hide virus code in these links to tempt the unwary into downloading trouble.

 

Once these hackers get their software onto a computer, they can then access the email account and send withdrawal orders to any financial institutions they find mentioned in the files.

 

FINRA advises anyone who thinks their account has been hacked to notify their intermediaries -- banks, brokers, credit card companies, everyone -- and change their account numbers and all passwords immediately.

 

The regulators also warn financial companies that it's never a good idea to simply accept an email note as a valid order to pull money out of an account.

 

Email has become ubiquitous and has come a long way in terms of security, but it's still nowhere near foolproof.

 

 

Questions?

How and why does the Advisor Products system work?

In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.

A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.

  • Differentiate you from competitors
  • Expose clients and prospects to your brand message more frequently
  • Build an ongoing relationship with customers
  • Increase your follows and fans on social media
  • Drive more prospects to your website
  • Help convert prospects into leads
  • Increase number of pages indexed in Google
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