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Advisors Sound Off On The Global Sell-Off; Lessons For Next Time?
A lot of advisors out there were swamped with calls yesterday, but some managed to reach out on their own to both clients and the media. When they did, they hit a lot of common themes.
First, they're reminding the world that they're on top of the situation.
They might not know exactly what's driving every trade, but they can talk articulately about the debt ceiling, the prospect of a U.S. credit downgrade, and the problems going on in Europe.
Second, they're reinforcing the value of long-term planning. If they find knee-jerk shifts in allocation alarming -- selling everything to crowd back into bonds, for example -- they'll say so.
Some of the discussions might get a little too technical for a 30-second sound bite. Talking about growth versus value or large- versus small-cap strategies is probably going to go over their heads.
Remember, you're not applying for a job as a market strategist. You're feeding client loyalty.
Your clients might be intrigued with your tactical shifts, but at the end of the day, they really just want to know that they're in good long-term hands.
One firm did this beautifully. They sent out a special email newsletter -- their second this week -- laying out the main points.
No talk of chasing dividends or buying the dip or even "staying the course." Not one mention of the pain in the markets being "an opportunity."
They presented the problem of S&P 500 dividends being higher than Treasury yields now, suggested a liquidity cushion is a great thing in unsettled markets, and that was that.
Questions?
How and why does the Advisor Products system work?
In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.
A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.
- Differentiate you from competitors
- Expose clients and prospects to your brand message more frequently
- Build an ongoing relationship with customers
- Increase your follows and fans on social media
- Drive more prospects to your website
- Help convert prospects into leads
- Increase number of pages indexed in Google
What products and services do you offer?
Can I buy services if my website is not hosted with you?
What can I expect during the onboarding process?
What if I have questions after my website is built?
Seeing is Believing.
See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.
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Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
