Marketing Tips
Search Engine Optimization
Learn the top factors that affect your search listings, tips for website construction, how to develop and organize SEO-friendly content, how to use Google My Business, and the importance of social media on SEO.
Email Marketing Tips
Learn about compliance, how to build your list, get suggestions on how to create a strong cam-paign, master the art of creating a powerful email, get tips on lay-out, learn how to create strong calls-to-action, and get subject line DOs and DON’Ts.
Scathing Column On Securities America Sales Practices By Minneapolis StarTribune Is Blind To Ameriprise's Mistakes
Securities America, which is to be sold by Ameriprise, was the subject of a scathing column yesterday by a newspaper columnist in Minneapolis.
A column entitled, "Securities America: Boiler Room On Prairie," called the firm "a stain on the Ameriprise brand," adding that "keeping it would threaten to undermine the trust and credibility Ameriprise worked so diligently to build."
What a strange column!
I'm no apologist for BDs with bad sales practices. Regulators should cripple firms with a pattern of ethical problems.
The StarTribune columnist, Eric Wieffering, fails to understand that Securities America is part of Ameriprise, and that Ameriprise supervises Securities America.
Ameriprise is as much to blame for the Medical Capital disaster as Securities America!
Anyone who knows the executives running Securities America knows they were victimized as much by the Medical Capital fraud as their clients.
Medical Capital was a criminal enterprise. When crooks are intent on committing fraud, it can be difficult to detect.
Due diligence has to be aggressive, and Securities America could be faulted for not doing enough due diligence, but so can most BDs. So can Ameriprise.
This column by Wieffering fails to point out that Ameriprise has had its own problems with sales practices. It's the only brokerage I know of with a consumer site dedicated to blasting it. Check out AmeripriseSucks.com.
Securities America did the due diligence that was customary and accepted at that time, but had the horrible luck of selling a lot of investors a deal that turned out to be a fraud.
Apart from the Medical Capital deal, Securities America probably has had its share of dishonest advisors working for it because they hide their corrupt or aggressive sales practices cleverly. But Securities America is not known for being a friendly home to financial advisors with bad sales practices.
In good times, due diligence gets sloppy and bad deals get sold. But the Madoff fraud and wave of frauds--at RIAs as well as BDs---that have come to light in the last two and a half years has swung the pendulum back toward increased due diligence and investor protection.
The culture at Securities America is not corrupt and the people who work there are as honest as others working in the industry.
And if you want to blame management for not being diligent enough about compliance, Ameriprise management--which controls Securities America--shares as much or more of the blame.
Questions?
How and why does the Advisor Products system work?
In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.
A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.
- Differentiate you from competitors
- Expose clients and prospects to your brand message more frequently
- Build an ongoing relationship with customers
- Increase your follows and fans on social media
- Drive more prospects to your website
- Help convert prospects into leads
- Increase number of pages indexed in Google
What products and services do you offer?
Can I buy services if my website is not hosted with you?
What can I expect during the onboarding process?
What if I have questions after my website is built?
Seeing is Believing.
See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.
SCHEDULE A DEMO
MARKETING TOOLS
LEARN MORE
RESOURCES
LATEST ARTICLES
Bank instability in March added a new risk an outlook already clouded by inflation and monetary policy problems hobbling the post-pandemic recovery. The bank runs came on top of the inflation crisis caused since the pandemic of April 2020 and March 2...
March 15 was one of the most pivotal days of the past 50 years, and financial advisors played a crucial role in getting the facts out about the banking panic to their clients and community. Trouble is, your messaging must be:as timely as WSJ, NYT, CN...
WEEKLY FINANCIAL MARKETING VIDEO
Watch The Video
Advisor Websites and More
Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
