Marketing Tips

Search Engine Optimization

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Learn the top factors that affect your search listings, tips for website construction, how to develop and organize SEO-friendly content, how to use Google My Business, and the importance of social media on SEO.
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Email Marketing Tips

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Learn about compliance, how to build your list, get suggestions on how to create a strong cam-paign, master the art of creating a powerful email, get tips on lay-out, learn how to create strong calls-to-action, and get subject line DOs and DON’Ts.
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5 Reasons Monetizing Intellectual Property Is Important

 

One of the least understood assets our clients have is the intellectual property that lives in their business and their mind. When we as advisors help our business owner clients not only understand, but also monetize their intellectual property we provide a great service they rarely get anywhere else.
 
Monetizing intellectual property does several things for our clients. Among them are:
It forces our clients to think about what makes their company unique. If a company is not unique, it only has a commodity to sell. When we help our clients understand what is unique about their company we are helping them understand how to build enterprise value within their company.
 
Monetizing intellectual property provides a new income stream. When we help a client monetize their intellectual capital, almost every dollar that is produced goes straight to the bottom line. This not only improves present cash flow but also provides the opportunity to help our clients get a higher multiple when it comes time for them to leave their business.
It allows our clients to think about niches they serve and how their intellectual property fits in. Understanding niche management is one of the main advantages of working with intellectual property. In many companies the knowledge of niches they service is the main value of that company. Understanding and being able to speak the language of your clients is a very real and important competitive advantage that leads to understanding your niche.
It can provide the impetus to productize processes they use, but don’t get paid for. When our clients think about their intellectual capital in the form of a product they will often think differently about processes they’ve often taken for granted within their business. Helping our clients understand how they can convert their intellectual processes to products provides new revenue streams and ways for our clients to think about their business.
Working on intellectual capital projects is always strategic. In many businesses the business owner often gets in the way because they won’t leave the tactical world of their business. When you get them to work on intellectual capital projects you are always moving from a tactical world to a strategic one. It’s the strategic world where clients learn about value and most importantly enterprise value.
If we are to be successful helping our clients change how they see their business we must help them to not only think strategically, but also act strategically. When we do this we are putting our clients in a position to change their relationship with their business and open more options on both a business and personal level.
I’m interested in hearing any thoughts you might have on how helping clients think differently about their intellectual property has changed your practice.
Josh Patrick

 

Questions?

How and why does the Advisor Products system work?

In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.

A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.

  • Differentiate you from competitors
  • Expose clients and prospects to your brand message more frequently
  • Build an ongoing relationship with customers
  • Increase your follows and fans on social media
  • Drive more prospects to your website
  • Help convert prospects into leads
  • Increase number of pages indexed in Google
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See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.

 

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