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New Regulatory Controversies Underline Investor Confusion
Within the industry, advisors and regulators alike may argue over the fine details of how the new compliance environment will work, but it is crucial to keep the consumer -- the ultimate client and prospect -- at the center of any public debate.
The new rules may or may not be onerous and they may or may not end up creating a safer retail investment environment -- the devil will be in the details, and a lot of the details have yet to materialize.
But even now, the retail investor knows that these rules are being hashed out in his or her interest. As a result, any response needs to take his or her interest at the center of the debate.
Clients and prospects have seen far too many demonstrations of naked self-interest from the securities industry as it is. Rather than confirm preconceptions that the industry is ruled by greed, advisors can differentiate themselves by voicing their opinion on the new rules in terms of what retail investors will gain or lose.
And the one thing that will benefit everyone whose business is built on the truth is to clear up confusion in the minds of clients and prospects. Investor education is central to all of this -- California advisor Lewis Chamberlain has the the right idea here.
Questions?
How and why does the Advisor Products system work?
In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.
A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.
- Differentiate you from competitors
- Expose clients and prospects to your brand message more frequently
- Build an ongoing relationship with customers
- Increase your follows and fans on social media
- Drive more prospects to your website
- Help convert prospects into leads
- Increase number of pages indexed in Google
What products and services do you offer?
Can I buy services if my website is not hosted with you?
What can I expect during the onboarding process?
What if I have questions after my website is built?
Seeing is Believing.
See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.
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Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
