Marketing Tips

Search Engine Optimization

Learn the top factors that affect your search listings, tips for website construction, how to develop and organize SEO-friendly content, how to use Google My Business, and the importance of social media on SEO.

Email Marketing Tips

Learn about compliance, how to build your list, get suggestions on how to create a strong cam-paign, master the art of creating a powerful email, get tips on lay-out, learn how to create strong calls-to-action, and get subject line DOs and DON’Ts.

People Are Born With The Ability To Write, But Anyone Can Learn How To Improve

A person’s ability to write exceptionally well usually is innate. This doesn’t mean, however, that you can’t learn to improve your writing ability. A person’s ability to run exceptionally fast also is inborn, but runners can improve their foot speed by learning the techniques of running. The same is true for writers and would-be writers – they can improve their writing skills by utilizing better techniques.

How can they do this? The answer, my friend, is found in the classroom. Traditionally, college and university campuses have been the mainstay of writing classes. Private tutors, such as professional editors and writers, also have played a role. But in today’s digital age, the largest classroom of all is found on the Internet.

Search Google for free writing classes and you’ll get 148 million results. Two of the best are 10 Universities Offering Free Writing Courses Online and 10 Amazing Free Online Writing Courses. But you are the judge. Look for what may intrigue you.

First, however, let’s talk about self-education. People who can speak well already have a leg up on better writing. The late Christopher Hitchens, a highly acclaimed author of numerous books, including three international best-sellers, taught writing. He always opened his classes by stating “that anybody who could talk could also write.” He also noted that Henry James and Joseph Conrad “actually dictated their later novels.” Quite a feat, when you think about it.

So, what’s the difference between people who can speak well and those who can’t? As in a good marriage, communication is the key. The two best ways to communicate are the spoken word and the written word. If you speak well, you are able to write well, simple as that.
Here’s one way to improve your writing. Imagine that you are going to explain to a client where, why, and how you’re going to invest her money. Select the type of client (age, income bracket, etc.) you are going to address.
Record what you say, and then play it back. Listen carefully; were your words easy to understand and, most importantly, did they convey your message? If not, change the way you say things, and record it again. Keep doing this until you’re satisfied it’s the best you can do.
Finally, take your recording to your office and play it for a colleague. If he has a question about clarity or accuracy, change it again until you get it just right.
A financial advisor who can write well has a leg up on one who can’t.


How and why does the Advisor Products system work?

In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.

A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.

  • Differentiate you from competitors
  • Expose clients and prospects to your brand message more frequently
  • Build an ongoing relationship with customers
  • Increase your follows and fans on social media
  • Drive more prospects to your website
  • Help convert prospects into leads
  • Increase number of pages indexed in Google
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