Marketing Tips

Search Engine Optimization

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Learn the top factors that affect your search listings, tips for website construction, how to develop and organize SEO-friendly content, how to use Google My Business, and the importance of social media on SEO.
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Email Marketing Tips

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Learn about compliance, how to build your list, get suggestions on how to create a strong cam-paign, master the art of creating a powerful email, get tips on lay-out, learn how to create strong calls-to-action, and get subject line DOs and DON’Ts.
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Success In Marketing Means Less Talk About Process And More Talk About Client Benefits

The quickest way to turn off a prospect is to talk about your process. What people want to hear is how they will benefit by working with you. They want to know how you will help them achieve their personal dreams, not just the set of goals they will list on your questionnaire.
 
This requires a shift in mindset that is difficult to accomplish. But making that shift will open the path to growing your business in ways you never anticipated.
 
Clients expect you to have the skills needed to do that. If they didn’t, they wouldn’t be sitting in your office. So telling them about your process turns out to be overkill.
 
Telling them about the outcome you will help them create shifts the focus from you, to them. Even when prospects compliment your process, they are responding favorably to the result that process will yield them, not to the process itself.
 
It’s human nature to talk about things that we are proud of—such as the processes we’ve developed. But it’s even more exciting to talk about how what we’ve developed can benefit someone else.
 
It releases the limits on the returns we can get from the time, money, and sweat we invest in our businesses.
 
So when a prospect asks what makes you different or why should they work with you, talk to them about benefits that will match their definition of success.This puts the law of attraction to work for you.
 
You may have to first ask some questions to understand what success means to them.
 
Then you can tailor the benefits you give them to perfectly match what they need.

Questions?

How and why does the Advisor Products system work?

In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.

A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.

  • Differentiate you from competitors
  • Expose clients and prospects to your brand message more frequently
  • Build an ongoing relationship with customers
  • Increase your follows and fans on social media
  • Drive more prospects to your website
  • Help convert prospects into leads
  • Increase number of pages indexed in Google
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