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Sure, Wealthy Women Insist On Honesty From Their Advisors...Don't The Men?
The fact that female investors want a trustworthy advisor isn't really news, but there are still some viable insights in the latest Spectrem study.
Of course 98% of the affluent women Spectrem surveyed say honesty and trustworthiness are key criteria in their choice of financial advisors. Did anyone expect them to say that it was okay to trust a crooked advisor with their wealth?
Presumably male investors are equally uncomfortable working with someone they can't trust. That's really a no-brainer.
But more interestingly, these women are wary of any kind of sales-oriented relationship. They don't want a high-pressure pitch or a veiled conflict of interest between their advisor and their own needs.
Again, this is probably true of male investors as well.
The urge to segregate clients into "male" and "female" personality types has been going on for at least a decade now and probably a lot longer. A lot of the time, it's counterproductive and even insulting.
This time, however, there was an actionable point buried in the data: it turns out that women are much more likely than men to be interested in environmental and socially responsible investments.
They're also less enthusiastic about anything to do with oil.
That's something advisors can actually trot out in their daily practices to demonstrate real value.
Questions?
How and why does the Advisor Products system work?
In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.
A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.
- Differentiate you from competitors
- Expose clients and prospects to your brand message more frequently
- Build an ongoing relationship with customers
- Increase your follows and fans on social media
- Drive more prospects to your website
- Help convert prospects into leads
- Increase number of pages indexed in Google
What products and services do you offer?
Can I buy services if my website is not hosted with you?
What can I expect during the onboarding process?
What if I have questions after my website is built?
Seeing is Believing.
See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.
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Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
