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Merrill Edge Still Getting Attention With Its Insight Into How The Mass Affluent Think
There are so many surveys out there purporting to tell the world how rich people think that it can be hard to tell which poll is which without a scorecard.
For example, Bank of America's Merrill Edge program -- essentially a high-end but no-frills version of a full-fledged private banking relationship -- made our radar two months ago with headlines about how the entry-level affluent investor suffered in the recession.
But that original release is still floating around out there, most recently popping up in Reuters and Dow Jones as Exhibit A arguing for a crisis of confidence in the investor class.
After several years of relentless spin -- either cheerleading or panic -- from the media, it seems likely that only the advisors now know how exactly the affluent feel about the market. Self-directed upper-middle-class families may truly be terrified by the prospect of a double-dip recession, or may only be following the self-fulfilling lead of the financial media.
Either way, it's an opportunity for advisors to either diagnose and dispel fear, on the one hand, or clap their clients on the back for being brave enough -- with the right advice, naturally -- to stay the course.
Questions?
How and why does the Advisor Products system work?
In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.
A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.
- Differentiate you from competitors
- Expose clients and prospects to your brand message more frequently
- Build an ongoing relationship with customers
- Increase your follows and fans on social media
- Drive more prospects to your website
- Help convert prospects into leads
- Increase number of pages indexed in Google
What products and services do you offer?
Can I buy services if my website is not hosted with you?
What can I expect during the onboarding process?
What if I have questions after my website is built?
Seeing is Believing.
See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.
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Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
