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Staying Focused On The Long Term Helps Clients Stay Positive
Over the long term, wealthy families are still as optimistic as ever about their economic fortunes. It's only when you get them thinking about the next 12 months that they start getting nervous.
There are a lot of high-net-worth attitude surveys out there, but what's useful about the latest one from Mintel Comperemedia is that it gauged the confidence of members of the investor class for not only the present and the vague "future," but for different time periods.
As it turns out, 80% of the people Mintel surveyed think they'll be in a significantly better financial situation in the next five years and 76% think that the good times could start as soon as 12 months from now,
However, getting through 2011 seems to be a concern for a big chunk -- 42% -- of the survey group.
That's probably a good place to probe your client base for angst as well. If they have specific worries about the next year, there are solutions -- increased cash allocation, putting off retirement or other big expenditures, for example.
And after that, you can keep them focused on the good times they see emerging in 2012 and beyond.
Questions?
How and why does the Advisor Products system work?
In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.
A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.
- Differentiate you from competitors
- Expose clients and prospects to your brand message more frequently
- Build an ongoing relationship with customers
- Increase your follows and fans on social media
- Drive more prospects to your website
- Help convert prospects into leads
- Increase number of pages indexed in Google
What products and services do you offer?
Can I buy services if my website is not hosted with you?
What can I expect during the onboarding process?
What if I have questions after my website is built?
Seeing is Believing.
See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.
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Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
