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ETFs Probably Still Confuse Your Clients
A significant majority of investors -- both affluent and mass market retail types alike -- still have no idea what exchange-traded funds are or how they work.
New data from Mintel Comperemedia reveal that a full 60% of all retail market participants avoid ETFs because they don't even know the basics of how these portfolios work.
Even investors who currently own ETFs don’t feel entirely comfortable with their level of knowledge about the products. Only half of them -- maybe 1/2 of the ETF owners, or 21% of the whole survey group -- feel "very" well educated on how these sophisticated mutual fund-like products operate.
While your clients may be familiar with individual stocks or conventional mutual funds, it may be worth mentioning exactly how this asset class works if and when you bring ETFs up in the context of an asset allocation discussion.
ETFs have certain advantages in some situations -- intraday trading and hedging are nice enough -- but the real benefit that they provide is their ability to diversify a portfolio quickly and more cheaply than most traditional funds. Ensuring that your clients know this helps them figure out what you are doing and why it is so important that it continues.
Questions?
How and why does the Advisor Products system work?
In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.
A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.
- Differentiate you from competitors
- Expose clients and prospects to your brand message more frequently
- Build an ongoing relationship with customers
- Increase your follows and fans on social media
- Drive more prospects to your website
- Help convert prospects into leads
- Increase number of pages indexed in Google
What products and services do you offer?
Can I buy services if my website is not hosted with you?
What can I expect during the onboarding process?
What if I have questions after my website is built?
Seeing is Believing.
See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.
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Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
