Webinars With Industry Experts

Capitalizing On Financial Planning Opportunities

Linda Strachan, senior vice president at EISI, talks about the upheaval in the economy and the specific financial problems it is causing for clients. Strachan, CFP licensee who holds a Ph.D. computer science, says that the need for financial planning is greater than ever. With clients worried about losses in their nest egg, she encourages advisors to use planning engagements to deepen relationships and gain new clients.

 

In the second half of the webinar, Scott Farnsworth, who is an estate planning attorney, CFP, president of Sunbridge Legacy Network, and author of several books, says advisors can increase sales dramatically by using story-telling and listening techniques. Clients relate to stories about people, and story telling makes financial and estate planning ideas easer to understand and act on. Farnsworth says his communication tactics not only increase sales but build authentic, meaningful relationships with your clients.

 

 

     

Questions?

How and why does the Advisor Products system work?

In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.

A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.

  • Differentiate you from competitors
  • Expose clients and prospects to your brand message more frequently
  • Build an ongoing relationship with customers
  • Increase your follows and fans on social media
  • Drive more prospects to your website
  • Help convert prospects into leads
  • Increase number of pages indexed in Google
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Seeing is Believing.

See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.

 

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