Public Relations - Advisor Products

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Learn about compliance, how to build your list, get suggestions on how to create a strong cam-paign, master the art of creating a powerful email, get tips on lay-out, learn how to create strong calls-to-action, and get subject line DOs and DON’Ts.

Business Execs Debate Future of Media

Category: Public Relations

Written by Advisor Dashboard

A continuing debate rages on about the future of media and what it will look like. While at first it might appear this debate is only germane to people who work in the business, understanding trends in the industry and the shape of things to come is vital to anyone looking to proactively market their practice.

Give Your PR Pro A Seat At The Table

Category: Public Relations

Written by Advisor Dashboard

When it comes to many professional engagements, often the "honeymoon phase" is the roughest. It's when both parties are balancing a number of things such as personality differences and determining the necessary next steps to put ideas into action. While there's a natural tendency among clients to try and take the "bull by the horns" during this phase, it's amazing sometimes what listening can accomplish.

The ABCs of PR Measurement

Category: Public Relations

Written by Advisor Dashboard

Although it's been around in one form or another for quite some time, the recession brought increased focus on the measurement of public relations campaigns. Still, it's an area that for many remains murky waters. Given that, I thought I'd spend this column giving readers a brief introduction to measurement and how to incorporate it into their own campaigns.

New Report Gives Marketing Edge to Online Media

Category: Public Relations

Written by Advisor Dashboard

Years after various online media outlets began to gain credibility and market share, conventional wisdom still held that print or broadcast was where clients got the best exposure. However, new research shows times are changing and that online media outlets are beginning to trump many of their more established counterparts.

Financial Industry Doesn't Really Get PR

Category: Public Relations

Written by Advisor Dashboard

The financial services industry has customarily basked in a glow of reverence as the rest of the economy marveled at an industry that continually brought home relatively steady profits and was the envy of many. That all came to an end almost exactly a year ago and the sector has since weathered so many storms that many wonder whether it will ever again bask in the same type of glow it enjoyed for decades. Interestingly, much of the industry's struggles stem from the fact that it has never...

Traditional Publishers Still Looking for Light At the End of the Tunnel

Category: Public Relations

Written by Advisor Dashboard

Although opinions on the future of media are as widely varied as the content and editorial direction in the outlets themselves, The New York Times and its struggles to stay relevant seem to be a regular part of most any debate or prediction on the subject.

Avoid the "Paid Media" Trap

Category: Public Relations

Written by Advisor Dashboard

In today's ever-changing media landscape, we're bombarded with an increasing number of messages that span a growing number of platforms, ranging from the familiar TV and newspaper, to newer tools like Twitter and Facebook. This has led to a growing number of firms claiming that they can help you cut through all this clutter and reach a number of potential customers by purchasing airtime on a TV or radio outlet. However, as the old saying goes, if it sounds too good to be true, it is.

Be Proactive, Not Reactive

Category: Public Relations

Written by Advisor Dashboard

All too often, we're a society that tends to base a lot of its behavior upon reactions to a variety of circumstances and events. Although we probably don't think about it as often as we should, the same can be said about many business-related activities.

Thinking of Hiring A PR Counselor? Consider an RFP

Category: Public Relations

Written by Advisor Dashboard

Selecting a public relations firm or counselor is one of the most difficult business-related choices most advisors will have to make. Fortunately, there is a time-tested method that makes the process easier.

Perfecting A Solid Media Message

Category: Public Relations

Written by Advisor Dashboard

While getting stories placed in outlets that drive your business can at times be challenging, the heart of media relations is actually quite simple. At its core, media relations involves getting the right message in front of the right people. Most advisors who work with a public relations professional think a lot about the latter, but rarely do they really concentrate much on the message.

Marketing in a Recessionary Environment

Category: Public Relations

Written by Advisor Dashboard

During tough economic times, marketing efforts are often one of the first initiatives to get the corporate axe. While it's understandable to a degree, there are a host of reasons why you actually want to think about the PR and marketing you do in a tough climate -- even more so than when things are rosy.

Choosing a PR Counselor

Category: Public Relations

Written by Advisor Dashboard

Unfortunately, public relations practitioners inhabit one of the most least understood industries around today. While many financial advisors use public relations counselors to raise the profile of their practice, most would probably say selecting one was one of the tougher business decisions they ever made. However, by following a few, simple steps, the selection process can be made much easier.

Determining the "New Face" of PR

Category: Public Relations

Written by Advisor Dashboard

Most anyone who's been reading a major newspaper or magazine lately has probably heard a lot about social media. There have also been many predictions that social media will forever change the media landscape and public relations as we know it. However, the most likely outcome will be the need to create a more broad set of marketing practices that include both "old" and "new" media and advisors need to know how to capitalize on both.

Educating Clients In A Confusing World

Category: Public Relations

Written by Advisor Dashboard

Given the ongoing turmoil in the financial markets and the economy in general, financial advisors continually face an uphill battle when it comes to explaining their value to current and prospective clients. Fortunately, this is one area where public relations can deliver big dividends.

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