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Within Hours Of 3.6% Brexit Plunge, Advisor Websites Were Updated And Email Newsletters Sent

In a panic or poltical crisis, the immediacy of your message to clients is as important as the message itself.

By 8:15 p.m. ET, Friday, June 24, after Brexit knocked U.S. stocks for a 3.6% loss for the day, our advisor websites we host were updated with new content.

On the home page, the  top banner headline said, “Britain Votes To leave The European Union, Surprising The World,” capturing the spirit of the moment. Here's how the how page of our  websites for advisors looked.

When the visitor clicked “more” it to the articles on your website, it brought them to a page in your website to red the full article.


The article was also formatted and sent in an email newsletter to up to 2500 contacts in an integrated Constant Contact account. Here's a how the email newsletter and the editor you use for building the email newsletter looks.


Perhaps best of all, here’s the video that was sent to subscribers last Wednesday, which advisors have the option narrating or sending as is every week.




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How and why does the Advisor Products system work?

In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.

A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.

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