In a panic or poltical crisis, the immediacy of your message to clients is as important as the message itself.

By 8:15 p.m. ET, Friday, June 24, after Brexit knocked U.S. stocks for a 3.6% loss for the day, our advisor websites we host were updated with new content.

On the home page, the  top banner headline said, “Britain Votes To leave The European Union, Surprising The World,” capturing the spirit of the moment. Here's how the how page of our  websites for advisors looked.

When the visitor clicked “more” it to the articles on your website, it brought them to a page in your website to red the full article.

 

The article was also formatted and sent in an email newsletter to up to 2500 contacts in an integrated Constant Contact account. Here's a how the email newsletter and the editor you use for building the email newsletter looks.

 

Perhaps best of all, here’s the video that was sent to subscribers last Wednesday, which advisors have the option narrating or sending as is every week.