Marketing Tips

Search Engine Optimization

Learn the top factors that affect your search listings, tips for website construction, how to develop and organize SEO-friendly content, how to use Google My Business, and the importance of social media on SEO.
 

Email Marketing Tips

Learn about compliance, how to build your list, get suggestions on how to create a strong cam-paign, master the art of creating a powerful email, get tips on lay-out, learn how to create strong calls-to-action, and get subject line DOs and DON’Ts.
 

What Every Financial Advisor Needs To Know About Producing Videos; An Essential Guide For Financial Advisors

Branding. Whether you’re a new advisor or have been around for decades, it’s wise to consider creating videos to help people understand you. Even if you don’t own a stake in your firm, producing your own videos is worthwhile to you because, ultimately, clients are buying you. A video with you in it is obviously about you. If you own an RIA, you have an advantage because you control your affiliated advisors’ video productions.    Not Easy, But Doable. No...

Schwab Announces Deal With DST For Statements And Confirms; RIAs Could Get Added Branding And Personalization

Charles Schwab & Co., Inc. today announced that it recently signed a multi-year contract with DST Output, LLC, to produce and deliver its trade confirmations and broker-dealer, bank and tax statements, as well as provide fulfillment, direct mail and warehouse distribution services. The announcement mentions some personalization and branding capabilities that could benefit RIAs clearing through Schwab.

NPR Reports On “The Personal Finance Industrial Complex” And Says The Only Person You Should Trust With Your Money Is Yourself

NPR’s Michel Martin interviewed a financial journalist yesterday and they together bashed financial advisors. What's happening is not simply part of a longstanding tradition in which the consumer press blasts advisors for incompetence. What’s different now is that this latest of strain of personal finance-consumer protection journalism is tarring the entire financial advice profession with the same brush.

Facebook News Feed Draws More Criticism

After The New York Times reported that Facebook's news feed for users seemed to be favoring sponsored posts at the expense of content shared for free, Times reporter NIck Biltion says he received dozens of e-mails from people who owned small businesses and said they had also been affected by Facebook’s news feed changes.

LinkedIn Retires Apps For Customizing Your Profile; New System Is Good But Less Flexible

LinkedIn recently revamped its interfaces with different Web applications used to personalize your profile. The new system is easy to use but it does not support as much customization.   

Educating Clients On Confusing Choices Like 529 Plans Can Become One Of Your Best Prospecting Tools

How can investors pick the right 529 savings plan for their children’s education? Most simply don’t. The options are too many and too confusing.   Here’s where you can enter the picture to clarify things for them.

A Practical, Personal New Prospecting Tool For Advisors Using Content Marketing Launched By slideshare; Email Presentations And Track Who Views Them

  slideshare, the content marketing tool owned by LinkedIn and integrated with the popular social network, today launched a new feature that lets you send presentations to people by email and then tracks whether they visit your presentation.   In the confusing array of content marketing apps, the slideshare tracker seems like nothing all that great, but it's actually pretty cool. At the very least, slideshare’s tracker represents another way of using your slide shows to...

Most Advisors Expect Growth But Few Have Developed Strategic Plans, Marketing Budgets, Or Intentional Implementation

Although more than half of advisors expect their revenues to grow by at least 15% during 2013, only about 15% have a formal plan in place to ensure that growth.   This is from an SEI quick poll released on Thursday, February 7, showed that few advisors have a plan in place designed to achieve, monitor, and sustain growth of their businesses.

LinkedIn Tops 200 Million Members, Earnings Jump 66%, And Its Stock Price Soars, But The Really Big News Is That My Profile Was Among Top 1% Most-Viewed Of 2012

LinkedIn just announced that it topped 200 million members worldwide—nothing like the 1-billion-plus members on Facebook, but nonetheless impressive. The company also announced a 66% jump in 4Q2012 earnings, which triggered a share price surge in after-hours trading of 8.5%. But the really big news is that LinkedIn sent me a congratulatory email saying my profile was among the top 1% most-viewed profiles viewed of 2012. What the heck is that about?

Understanding Perspectives Of Global Millionaires Is A Multi-Faceted Key To The Growth Of Your Business

The success of millionaires across the globe has been tied to the fact that they are nomads. The decisions they make about their investments are also greatly influenced by their global perspectives.   As you think about growing your business, understanding the perspectives of global millionaires can not only help you form new relationships with clients with larger assets, it can broaden your own perspective and enhance your expertise.

Five Tips For Financial Advisors To Generate Leads By Creating Webinars

Ambitiously, many advisors start a webinar series and then quickly lose interest after only a couple of sessions. What’s up with that?   First, advisors often are unrealistic about the number of attendees to expect.  In addition, it’s best not to think of the webinar as a one-time event. Moreover, it’s best not to think of a webinar as a one-time event with a replay. Five tips:

As Congress And The White House Get Closer To Compromise, There's Opportunity To Grow Your Business Through Education And Diversity

News flash. Congress and the White House may actually be able to compromise on a deal to avoid the fiscal cliff. They may even be able to agree on the $4 trillion-debt-reduction-over-the-next-decade deal that has been dubbed the Grand Bargain.   But what was a key ingredient to winning the recent election is also a great opportunity for Congress to address now. That’s the recognition that our country is much more diverse than ever before in its history.

Futurewealthy Have Multiple Millions Now And Are Spending More Time Online; Are You Going Online To Meet Them?

A study by SEI, Scorpio Partnership, and Standard Chartered Private Bank found the wealthy investors of the future are spending more time online.   This finding increases the need for advisors to become engaged in social media and to stay up on technological advances.

Advisors Are Highly Critical Of Top Financial Advisor Awards Bestowed By Consumer and Professional Magazines

It is not uncommon for a press release or two or three to cross the wire each and every day noting for posterity and for self-promotion that this or that advisor has just been named to this or that “best” list. Case in point is what happened today. Below are two releases that crossed the transom:

Questions?

How and why does the Advisor Products system work?

In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.

A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.

  • Differentiate you from competitors
  • Expose clients and prospects to your brand message more frequently
  • Build an ongoing relationship with customers
  • Increase your follows and fans on social media
  • Drive more prospects to your website
  • Help convert prospects into leads
  • Increase number of pages indexed in Google
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