Marketing Tips

Search Engine Optimization

Learn the top factors that affect your search listings, tips for website construction, how to develop and organize SEO-friendly content, how to use Google My Business, and the importance of social media on SEO.
 

Email Marketing Tips

Learn about compliance, how to build your list, get suggestions on how to create a strong cam-paign, master the art of creating a powerful email, get tips on lay-out, learn how to create strong calls-to-action, and get subject line DOs and DON’Ts.
 

Traditional Publishers Still Looking for Light At the End of the Tunnel

Although opinions on the future of media are as widely varied as the content and editorial direction in the outlets themselves, The New York Times and its struggles to stay relevant seem to be a regular part of most any debate or prediction on the subject.  

Avoid the "Paid Media" Trap

In today's ever-changing media landscape, we're bombarded with an increasing number of messages that span a growing number of platforms, ranging from the familiar TV and newspaper, to newer tools like Twitter and Facebook. This has led to a growing number of firms claiming that they can help you cut through all this clutter and reach a number of potential customers by purchasing airtime on a TV or radio outlet. However, as the old saying goes, if it sounds too good to be true, it is.  

Be Proactive, Not Reactive

All too often, we're a society that tends to base a lot of its behavior upon reactions to a variety of circumstances and events. Although we probably don't think about it as often as we should, the same can be said about many business-related activities.  

Thinking of Hiring A PR Counselor? Consider an RFP

Selecting a public relations firm or counselor is one of the most difficult business-related choices most advisors will have to make. Fortunately, there is a time-tested method that makes the process easier.  

Perfecting A Solid Media Message

While getting stories placed in outlets that drive your business can at times be challenging, the heart of media relations is actually quite simple. At its core, media relations involves getting the right message in front of the right people. Most advisors who work with a public relations professional think a lot about the latter, but rarely do they really concentrate much on the message.  

Marketing in a Recessionary Environment

During tough economic times, marketing efforts are often one of the first initiatives to get the corporate axe. While it's understandable to a degree, there are a host of reasons why you actually want to think about the PR and marketing you do in a tough climate -- even more so than when things are rosy.

Determining the "New Face" of PR

Most anyone who's been reading a major newspaper or magazine lately has probably heard a lot about social media. There have also been many predictions that social media will forever change the media landscape and public relations as we know it. However, the most likely outcome will be the need to create a more broad set of marketing practices that include both "old" and "new" media and advisors need to know how to capitalize on both.

Boosting Traffic To Your Blog

One of the benefits of joining advisorsforadvisors is that we help you boost traffic to your blog. Once you’re a member for more than 30 days, we will list your blog in our Research section where we aggregate blogs. If you qualify, please email us the name of your blog and its URL and we’ll list you on our blogroll of advisor blogs. Being listed on our blogroll will help other advisors find your blog and they may write a post on the same topic and link to your blog. That will...

Choosing a PR Counselor

Unfortunately, public relations practitioners inhabit one of the most least understood industries around today. While many financial advisors use public relations counselors to raise the profile of their practice, most would probably say selecting one was one of the tougher business decisions they ever made.  However, by following a few, simple steps, the selection process can be made much easier.

Educating Clients In A Confusing World

Given the ongoing turmoil in the financial markets and the economy in general, financial advisors continually face an uphill battle when it comes to explaining their value to current and prospective clients. Fortunately, this is one area where public relations can deliver big dividends.

Are You Too Sexy For Social Networking?

In the 1992 pop hit, “I’m Too Sexy,” by Right Said Fred, lead singer Fred Fairbrass insists he’s “too sexy for Milan, New York, and Japan.” It’s a silly statement. Just as silly was a statement by one of New York’s most prominent estate planning attorney, who told me he’s too sexy for social networking. I won’t name him because he’s a close friend and he’ll never come to our house for dinner again. But he only...

Marketing On Linkedin

If you accept that social networks are the new cigar bars, then you also understand that Linkedin is the new locker-room. An hour or two on Facebook can be as productive for prospecting as a cocktail party, and Twitter may be a better place to find prospects than networking at a charity event.

Questions?

How and why does the Advisor Products system work?

In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.

A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.

  • Differentiate you from competitors
  • Expose clients and prospects to your brand message more frequently
  • Build an ongoing relationship with customers
  • Increase your follows and fans on social media
  • Drive more prospects to your website
  • Help convert prospects into leads
  • Increase number of pages indexed in Google
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