Marketing Tips
Search Engine Optimization
Learn the top factors that affect your search listings, tips for website construction, how to develop and organize SEO-friendly content, how to use Google My Business, and the importance of social media on SEO.
Email Marketing Tips
Learn about compliance, how to build your list, get suggestions on how to create a strong cam-paign, master the art of creating a powerful email, get tips on lay-out, learn how to create strong calls-to-action, and get subject line DOs and DON’Ts.
Google+ For Financial Advisors Webinar Gets 4.8-Stars
Robert Clark makes a convincing case for advisors to get active on Google+ by showing how influential Google+ can be on an advisor's Google search ranking.
This graphic in which Clark delineates a Google search results sources tells that story.
It's an amazing pictire that shows how Google is currently displaying search results.
Google understandably reserves the tops spots for paid search results. But it is positioning the Gooogle+ componnent of every search we all run above natural, organic search rankings.
Google shrewdly is encouraging you to create a personal profile on Google+, which you need to get a profile for your business.
I am flabbergasted at how inlfuential the Google+ ranking is to your overall ranking in Google searches!
Organic search results, this graphic shows, are "below the fold," which means that on most displays you'd need to scroll down to see them on a page of search result listings.
Clark earned an amazing 4.8 star rating from attendees. Atendance was light crowd that Friday. When I booked the date, I did not realize it was the eve of Memorial Day weekend 2015..
Robert Clark is getting rave reviews. He earned a 4.9 on a recent session for subscribers to his 12-month series on Office 365 for financial advisors..
At this sessoin, Robert’s average rating was a 4.8
Comments:
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Good info. Very relevant.
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helpful-already on but not using
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Excellent presentation. Good overview of Google+
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Excellent. Robert demonstrated how google + can put your business on Google's first search page.
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Very timely and simple explanation of Google Plus, including how to sign up, set up a business page, order and sequence of events to do so, various tips and suggestions, navigational tips and useful information all around. Good use of slides and illustrations.
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Would attend more of Robert's presentations.
Questions?
How and why does the Advisor Products system work?
In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.
A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.
- Differentiate you from competitors
- Expose clients and prospects to your brand message more frequently
- Build an ongoing relationship with customers
- Increase your follows and fans on social media
- Drive more prospects to your website
- Help convert prospects into leads
- Increase number of pages indexed in Google
What products and services do you offer?
Can I buy services if my website is not hosted with you?
What can I expect during the onboarding process?
What if I have questions after my website is built?
Seeing is Believing.
See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.
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Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
