Marketing Tips

Search Engine Optimization

Learn the top factors that affect your search listings, tips for website construction, how to develop and organize SEO-friendly content, how to use Google My Business, and the importance of social media on SEO.
 

Email Marketing Tips

Learn about compliance, how to build your list, get suggestions on how to create a strong cam-paign, master the art of creating a powerful email, get tips on lay-out, learn how to create strong calls-to-action, and get subject line DOs and DON’Ts.
 

Samsung Fined $340,000 By FTC For Fake Comments On The Web; Fine Should Be $340 Million

After being caught paying for false praise and negative comments about competitors, Samsung has been fined just over $340,000. That's not nearly enough!

When a huge company like Samsung does something so unethical and dishonest, it should pay heavily and criminal charges should be pursued. Otherwise the governmenr isn't helping keep the Internet honest.

 

Crowdsourcing, user reviews, and comments is the new fourth estate and it's every bit as important as freedom of the  press. Perverting thgat freedom by using such underhanded tactics is something that should not be tolerated by the go9vernment and Samsung's violation should have been used as an opportunity to tell companies and consumers that fakery of this kind harms the public interest and won't be tolerated by the government.

For financial advisors, the lesson also should be clear. Don't even think about writing fake nagative reviews about your competitors or positive reviews for yourself because the consequences of getting caught are so serious that they're not worth the risk. Instead, the slap on the wrist suggests it's no big deal.  

 

 

Questions?

How and why does the Advisor Products system work?

In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.

A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.

  • Differentiate you from competitors
  • Expose clients and prospects to your brand message more frequently
  • Build an ongoing relationship with customers
  • Increase your follows and fans on social media
  • Drive more prospects to your website
  • Help convert prospects into leads
  • Increase number of pages indexed in Google
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