Marketing Tips

Search Engine Optimization

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Learn the top factors that affect your search listings, tips for website construction, how to develop and organize SEO-friendly content, how to use Google My Business, and the importance of social media on SEO.
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Email Marketing Tips

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Learn about compliance, how to build your list, get suggestions on how to create a strong cam-paign, master the art of creating a powerful email, get tips on lay-out, learn how to create strong calls-to-action, and get subject line DOs and DON’Ts.
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Mothers Are The Sole Or Primary Breadwinners In 40% Of U.S. Households With Children; In The Male-Dominated Advisor Business, Women Are Much More Important

Mothers are the sole or primary source of income in a record-setting 40% of households with children under the age of 18, according to a new Pew Research Center analysis of data from the U.S. Census Bureau. The share was just 11% in 1960.

In addition, among married couplde, women make 34% earn more than their husbands, up from just 6.2% in 1960.

 

Pew says 5.1 million (37%) are married mothers who have a higher income than their husbands, while 8.6 million (63%) are single mothers.

 

"The median total family income of married mothers who earn more than their husbands was nearly $80,000 in 2011, well above the national median of $57,100 for all families with children," says Pew Research.

 

You don't need to be a socialogist or statistician to recognize that families in which a woman is the top breadwinner pose a challenge to many advisory firms. If you attend any manjor conference, you'll see that attendees by a wide majority are men--older men. For this generation of advisors, women breadwinners are different from the clients they have spent their careers serving, and their attitudes may not be aligned with public's. About 40% of adults under age 30 view the growing number of single moms as a big problem, compared with 65% of those in their 30s and 40s and 74% of adults who are 50 and older.

 

 

 

 

 

Questions?

How and why does the Advisor Products system work?

In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.

A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.

  • Differentiate you from competitors
  • Expose clients and prospects to your brand message more frequently
  • Build an ongoing relationship with customers
  • Increase your follows and fans on social media
  • Drive more prospects to your website
  • Help convert prospects into leads
  • Increase number of pages indexed in Google
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See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.

 

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