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LinkedIn Retires Apps For Customizing Your Profile; New System Is Good But Less Flexible
LinkedIn recently revamped its interfaces with different Web applications used to personalize your profile. The new system is easy to use but it does not support as much customization.
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LinkedIn on January 31, announced that it was replacing applications with which it was integrated with new features that lets you spruce up your profile with videos, slideshows, documents, pictures and other content from a long list of supported providers. The switch by LinkedIn received almost no attention in the tech press. However, if you were using apps supported by LinkedIn, but you should look at your profile and see how it was affected.
The new system for embedding media in your profile allows you to place rich content (Web-speak for videos, PDFs, blogs, and other content) into specific areas of your profile. For example, in the profile entry about your current position at an advisory firm, you can insert a video, slideshow or other media. That’s an improvement. What’s lacking is the ability to select which items should go at the top.
For example, on my profile, I embed presentations I created on SlideShare. While the new profile feature lets me embed SlideShare links right in specific parts of my profile, I cannot select which presentation should be at the top of the list. No big deal, especially since I am not paying for LinkedIn.
Keep in mind, LinkedIn owns SlideShare. You have to figure that using SlideShare will somehow be an advantage to using other systems for sharing videos, documents and presentations on LinkedIn. That’s why, given the choice between using YouTube, Vimeo, SlideShark, and other rich media sharing apps, I use SlideShare. Some evidence of the advantage is seen in how you can now automatically follow all your LinkedIn contacts on SlideShare. Just go into your setting in SlideShare and to make that selection.
Point is, check your profile and edit it. It will take you minutes to embed rich media into your profile, which will spruce it up and make you look like you’re important.
Questions?
How and why does the Advisor Products system work?
In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.
A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.
- Differentiate you from competitors
- Expose clients and prospects to your brand message more frequently
- Build an ongoing relationship with customers
- Increase your follows and fans on social media
- Drive more prospects to your website
- Help convert prospects into leads
- Increase number of pages indexed in Google
What products and services do you offer?
Can I buy services if my website is not hosted with you?
What can I expect during the onboarding process?
What if I have questions after my website is built?
Seeing is Believing.
See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.
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Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
