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The Way To Capture Female Prospects Is Through Face-To-Face Networking
By now, everyone in the industry knows that women are forceful financial decision-makers -- this isn't the '60s. But the latest survey that announces this "surprising fact" also has some helpful prospecting tips.
A polling firm called Mintel recently "discovered" that younger women are making their own investing decisions, and the more affluent they are, the more likely they are to have an independent brokerage account.
That's not news. What's noteworthy here is where those independent women go for investment information.
Mintel discovered that 39% of female investors get most of their ideas from professional advisors, compared to just 27% of the men. This indicates that women appear to be more likely to seek out -- and even follow -- outside guidance.
And as to where they find those advisors, it looks like recommendations from friends and family still rule: in the absence of an established advisor, 29% of female investors go to members of their personal social circle for ideas.
By comparison, the men tend to try to do it themselves online, going to financial blogs 38% of the time or sticking around their broker or fund company's site another 31% of the time.
As Mintel points out, a balanced offline/online marketing strategy can help capture clients of both sexes -- but if you rely too much on the Web, you'll lose the women.
Questions?
How and why does the Advisor Products system work?
In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.
A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.
- Differentiate you from competitors
- Expose clients and prospects to your brand message more frequently
- Build an ongoing relationship with customers
- Increase your follows and fans on social media
- Drive more prospects to your website
- Help convert prospects into leads
- Increase number of pages indexed in Google
What products and services do you offer?
Can I buy services if my website is not hosted with you?
What can I expect during the onboarding process?
What if I have questions after my website is built?
Seeing is Believing.
See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.
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Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
