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A Business Case For Advisors Using Social Media
I was on the phone yesterday with Brian Edelman, a tech consultant who specializes in working with advisors in the metro New York area. Six of the seven technicians who work for Brian are on the road all day working onsite at advisor offices, working on their networks, fixing computers, and consulting on business processes.I suggested to Brian that his techs should all be on Foursquare, the geo-location social media application. With Foursquare, you use your smart phone to check in at a place.
The 500,000 or so users are mostly younger people using Foursquare to check in at bars or at the mall. But there’s no reason why Brian’s technicians can’t check in when they get to an advisory firm’s office and provide an estimate of when he’ll be done with the job he’s working.
That would allow Brian’s dispatcher to view a map displaying where each tech is located at that moment and will become available for his next assignment.
If he really wants to get wild, Brian could expose his tech’s location to his customers. So an advisor can see which of Brian’s techs is coming. If advisory technology consulting firms in the New York metro area also display that info to advisors, then it makes the interaction between advisors and tech consultants more efficient.
That’s one of the things we’re working on at Advisors4Advisors.
Geo-location services and social media are blossoming and changing the way people do business and interact socially.
We are in an incredibly exciting game but it’s only in the first inning. There will be winners and losers.
An advisor must use social media if he is to figure out how to leverage its power.
If social media solutions that will make advisors more efficient are on the horizon, then advisors who understand social media are more likely to be among the winners.
Questions?
How and why does the Advisor Products system work?
In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.
A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.
- Differentiate you from competitors
- Expose clients and prospects to your brand message more frequently
- Build an ongoing relationship with customers
- Increase your follows and fans on social media
- Drive more prospects to your website
- Help convert prospects into leads
- Increase number of pages indexed in Google
What products and services do you offer?
Can I buy services if my website is not hosted with you?
What can I expect during the onboarding process?
What if I have questions after my website is built?
Seeing is Believing.
See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.
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Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
