Marketing Tips

Search Engine Optimization

Learn the top factors that affect your search listings, tips for website construction, how to develop and organize SEO-friendly content, how to use Google My Business, and the importance of social media on SEO.
 

Email Marketing Tips

Learn about compliance, how to build your list, get suggestions on how to create a strong cam-paign, master the art of creating a powerful email, get tips on lay-out, learn how to create strong calls-to-action, and get subject line DOs and DON’Ts.
 

A Slight Diversion - trends in tweeting by Five Advisors

A slight diversion from my normal topics around operations and technology. I frequently read the AdvisorTweets.com site, run by Pat Allen (@rocktheboatmktg on Twitter) out of Chicago. 

The site aggregates a stream of advisors and related investment professionals on Twitter who also follow @advisortweets. It provides a real time as well as trending view of what advisors are thinking about and sharing in the social cloud.

The most recent blog post highlighted the top five "tweeters" on AdvisorTweets.com for March. I thought it compelling how broad of a scope these advisors covered in topical areas and the fact that these folks, as Advisor Tweets noted, "they are tweeting to be followed and read". 

Being a social media user that has heavily integrated into platforms like Facebook, LinkedIn and Twitter, I am impressed with the volume and quality of much of the posting these folks produced in a 31 day period. It takes a commitment and effort to line up content, analyze others content for value in retweeting - and then carve out the time for posting and managing responses.

Moreover, three of the five advisors also show significant sharing of other's data - a strong sign that they recognize the value in social media, and in particular Twitter, is not found just in their own voice.

A fascinating site and excellent observation point to hear what advisors are saying, sharing and debating.

 

 

 

Questions?

How and why does the Advisor Products system work?

In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.

A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.

  • Differentiate you from competitors
  • Expose clients and prospects to your brand message more frequently
  • Build an ongoing relationship with customers
  • Increase your follows and fans on social media
  • Drive more prospects to your website
  • Help convert prospects into leads
  • Increase number of pages indexed in Google
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