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Twitter Meets the Real World
I am fascinated at the new form of virtual trust being cultivated on social media - especially Twitter. As professionals increasingly use social media to broaden the reach their communications and interactions can have - they also (if they are approaching social media strategically) are organically building a network of followers and those they follow.
My own experience may be reflective of what many are seeing as well. I joined Twitter in 2008 largely to explore and seek out new channels of content as a research and discovery resource. I began on common ground - seeking out others on Twitter who were in wealth management and/or technology. As I followed and found interesting citizens of Twitter - I saw many follow me back, curious as to what I had to say.
My primary outgoing tweets were announcements of new blog posts and news items of interest. I am also keen on re-tweeting (circulating others tweets to one's own follower list) valuable bits of information sent to me by my followers.
As the numbers rose for both those following me as well as who I followed - I noticed an interesting result - as some of these followers and I retweeted one another or other Twits who we mutually followed - we also began to have more direct conversations or seek out opinions from each other. Then a step further - with more mini email-esque direct messages (private tweets between two Twits) to have direct conversations.
Before we knew it - then we were sharing email addresses, even phone numbers to have business conversations. Examples include :
- questions on which virtual meeting providers to perform due diligence on,
- which netbooks were best for Windows 7
- how did I use my Macs in financial services
- and so on...
This came full circle to the physical world when I attended the Tools for Technology conference this past weekend in San Diego. A number of us who had been conversing virtually on Twitter suddenly found ourselves face to face in the halls of the conference - thrilled to finally meet in real life. Quite honestly it was not like meeting a stranger - it seemed oddly easy to sit down as a group and jump right into conversations we had initiated online.
If nothing else - I hope this helps folks exploring the halls of social media perhaps consider ways to use these powerful new media communications tools for peer networking and conversations if not for participating in more public conversations.
Questions?
How and why does the Advisor Products system work?
In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.
A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.
- Differentiate you from competitors
- Expose clients and prospects to your brand message more frequently
- Build an ongoing relationship with customers
- Increase your follows and fans on social media
- Drive more prospects to your website
- Help convert prospects into leads
- Increase number of pages indexed in Google
What products and services do you offer?
Can I buy services if my website is not hosted with you?
What can I expect during the onboarding process?
What if I have questions after my website is built?
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Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
