Marketing Tips

Search Engine Optimization

advisors4advisors
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Learn the top factors that affect your search listings, tips for website construction, how to develop and organize SEO-friendly content, how to use Google My Business, and the importance of social media on SEO.
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Email Marketing Tips

advisors4advisors
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Learn about compliance, how to build your list, get suggestions on how to create a strong cam-paign, master the art of creating a powerful email, get tips on lay-out, learn how to create strong calls-to-action, and get subject line DOs and DON’Ts.
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How Consumers Use Social Media

An excellent research application, Social Technographics, that emerged from Forrester's research and analysis that led to the book Groundswell. The approach breaks down the audience in social media across age, gender and geography to offer a sense for how folks interact in the social space.

For much of the emergence of social media, the majority aside from early adopters were observers - who followed, read and watched as the "conversation" driven by blogs, Facebook, Twitter, LinkedIn and many other outlets swelled to millions of users. More recently there has been a shift to perhaps not publishing content, but adding their own voice to the conversations.

Recently I watched a presentation where McDonalds was cited as affirming their chief of social media was the customer. The retail outlets have proven they can experiment in social networking and generate revenue with a relatively low investment expense to adopt tools or platforms. As social media, guidelines and solutions for compliance emerge and mature in financial services, it will become more and more a standard to have social media as a channel for your marketing and communications, interactions with customers and the public and more.

While many advisors I speak with suggest they have a client base that is weighted more toward retirees and is not relevant - I always ask - "are you going out of business in the next 5-7 years?" and "do you need to continue establishing your brand publicly for the next generation of investors?". If they answer yes to one or more of those questions - they need to explore social media.

 

Questions?

How and why does the Advisor Products system work?

In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.

A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.

  • Differentiate you from competitors
  • Expose clients and prospects to your brand message more frequently
  • Build an ongoing relationship with customers
  • Increase your follows and fans on social media
  • Drive more prospects to your website
  • Help convert prospects into leads
  • Increase number of pages indexed in Google
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