Marketing Tips

Search Engine Optimization

Learn the top factors that affect your search listings, tips for website construction, how to develop and organize SEO-friendly content, how to use Google My Business, and the importance of social media on SEO.

Email Marketing Tips

Learn about compliance, how to build your list, get suggestions on how to create a strong cam-paign, master the art of creating a powerful email, get tips on lay-out, learn how to create strong calls-to-action, and get subject line DOs and DON’Ts.

How Financial Planner Continuing Education Integrates With Client Content

The way your neck bone is connected to your head bone, so is A4A connected to API.

Integration of A4A CE and Advisor Products client communications platform is perhaps best defined by what it's not: 

  • A4A's not just continuing education, it's thought leadership  
  • API is not just marketing, it's news  

It's the bones of a complex system for managing a professional practice based on feedback from your clients and natural network.

That's a big idea. Let's break it down.

Disrupting the business of continuing education of CFP®, CIMA®, CPA/PFS and other financial professionals since October 2008, Advisors4Advisors hosts live webinars with Fritz Meyer, Craig Israelsen and Bob Keebler every month, offering CFP Board, IWI and NASBA accredited continuing  professional education including:

  • live CPA CPE as well as CFP® and CIMA® professionals   
  • 24/7 CE credit for CFP®, CIMA® professionals 
  • unlimited browsing of all CE sessions
  • unlimited CE credit  
  • automated submissions for CE credit
  • an online audit trail with metadata on every CE credit you earn
  • when S&P 500 drops 10%, Fritz Meyer conducts extra CE webinars
  • when tax rules change, extra sessions from Bob Keebler, CPA/PFS  

In addition, aligned with A4A's continuing professional education news stream based on thought leadership is a client communications system from Advisor Products. It's strategically designed, and leverages three decades of experience in reporting and writing on personal financial planning to advisors and consumers, as well as a worldwide  team developing, hosting, and producing content for advisor websites since 1997.Treating analysis from thought leaders in financial economics and taxation as breaking news is very different from the traditional CE classes for financial professionals.   

A weekly financial planning update (WFPU) is emailed to your list Tuesdays. It's strategically designed with your calls to action. WFPUs are usually based on CE webinars by Bob Keebler, CPA/PFS. This week's is based on Bob's Feb. 21 webinar. In addition to WFPU, a weekly investment update can be emailed to your list Friday nights.

 For example, this week' financial planning update dealt with seller-financing of a home might provide a way defer capital gains taxes on the sale of a home, unload a home in a bad market, or enable a buyer who otherwise could not qualify for a mortgage to buy a home. This was based on Bob's A4A CE credit session on Feb 21.   View Sample WFPU 

In addition, a weekly investment update with Fritz Meyer's latest thoughts can be sent in an email newsletter Friday nights. Economist Fritz Meyer gives a 15-minute webinar to financial reporter Andy Gluck every Friday, and API creates articles, pictures, videos, animations, and other consumer content based on Fritz's analysis for advisors to share with clients.

Fritz and Andy inspire each other, and the nine-year collaboration keeps deepening. Fritz's quantitative analysis of financial economic conditions draws on decades of experience collaborating with economists at the top of the profession and whose career is based on a long record for thought leadership.  

Fritz, at a Feb. 12 CE webinar, said Craig Israelsen should rethink his seven-asset portfolio and make it just five. Foreign and commodities are off the efficient frontier, Fritz said, in defiance of the seven asset class approach. 

The subject at hand is how the content on A4A and Advisor Porudcts integrated thisnext detail explains it. 

Craig and Andy, have known each other 20 years and collaborated closely for over a decade, and Andy knew Craig before he knew Fritz. However, Fritz knew Craig before he knew Andy. Point is, although we each came in at totally different vector points, we all were drawn to the same same rational approach, broadly defined as MPT. 

When Fritz questioned Craig's approach live on a webinar, it was great!  Intellectual independence is A4A's brand and Fritz suddenly had put it on display at his webinar.

Having worked closely with Fritz and Craig for so many years, I knew they would figure it out, and indeed they did. Last weekend, we all talked. I most listened. Craig spoke first for 10 minutes and then Fritz spoke for 10 minutes and then they both talked. The transcribed session was sent to them to consider. 

The product of their collaboration is how thought leadership on A4A is integrated into Advisor Products client content stream. 

At Craig's next webinar, he will answer Fritz's questions. Register here



How and why does the Advisor Products system work?

In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.

A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.

  • Differentiate you from competitors
  • Expose clients and prospects to your brand message more frequently
  • Build an ongoing relationship with customers
  • Increase your follows and fans on social media
  • Drive more prospects to your website
  • Help convert prospects into leads
  • Increase number of pages indexed in Google
Please fill the required field.
Please fill the required field.
Please fill the required field.
Please fill the required field.
Please fill the required field.
Please fill the required field.
Please fill the required field.

Seeing is Believing.

See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.