Marketing Tips

Information Warfare Is An Opportunity For Financial Professonals

The criminal conspiracy to meddle in the 2016 U.S. presidential election devastates the credibility of online social platforms. Likes are not trustworthy. They're easily faked. Russian bots right now are flooding Twitter with posts about gun control. 

In undermining trust online, the information war is strengthening the role of authoritative sources, presenting an opportunity for financial professionals to fill the credibility gap.
 
As a financial professional, you have a natural network of people who know and trust you and more credibility on financial issues than the media. Though this battle with the Russians was lost, the information war is continuing you can provide  timely analysis and be the primary source of reliable financial news to your community and networks. But you need a news feed people want to consume. 
 

  
Advisor Products content is news, not marketing fluff. Continuing professional education webinars by Fritz Meyer, Dr. Craig Israelsen, and Bob Keebler, CPA/PFS about the economy, low-expense investing, and financial planning source our stream of financial news. 
 
For example, lost in the headlines right now is that the Russian assault on America, as measured by the stock market, was a dud. Stock prices barely budged after details of the Russian wrongdoing were announced, displaying what makes America exceptional. That's the message in this week's video.  
 
The weekly videos are available in different digital formats in a dashboard. You can narrate the videos and change the words slightly using one of our apps. Or you can download the slides and publish them in a blog post, rewriting the words and adding your keywords. You also can tweet it out from the dashboard or email it.  
 
This email address is being protected from spambots. You need JavaScript enabled to view it. to see if we can help you.
 

 

Questions?

How and why does the Advisor Products system work?

In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.

A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.

  • Differentiate you from competitors
  • Expose clients and prospects to your brand message more frequently
  • Build an ongoing relationship with customers
  • Increase your follows and fans on social media
  • Drive more prospects to your website
  • Help convert prospects into leads
  • Increase number of pages indexed in Google
Please fill the required field.
Please fill the required field.

Seeing is Believing.

See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.

 

SCHEDULE A DEMO