Marketing Tips

Search Engine Optimization

Learn the top factors that affect your search listings, tips for website construction, how to develop and organize SEO-friendly content, how to use Google My Business, and the importance of social media on SEO.
 

Email Marketing Tips

Learn about compliance, how to build your list, get suggestions on how to create a strong cam-paign, master the art of creating a powerful email, get tips on lay-out, learn how to create strong calls-to-action, and get subject line DOs and DON’Ts.
 

Is Preparing Tax Returns Worth It?

I'm a financial advisor. Ninety percent of my revenue comes from investment management. The other ten percent is split between financial planning fees and tax return preparation. For the last six weeks, I've been working day and night. Is it really worth it to prepare tax returns?

Tax returns are merely records of the past. There's very little that can be done to save clients money at that point. So, tax return preparation is essentially a commodity from the clients' point of view.  It doesn't matter to a client whether it takes one hour or five hours to complete a return. It also doesn't matter if you are charging hourly or project billing, tax preparation is never going to be a big money maker. 
 
So, why do it? Why spend so much time and energy on endless tax returns? It's not a profit center, especially when you consider the cost of a CPA salary, an intern, secretarial time and tax software. At this time of year, I question my decision. For the rest of the year, I know why I do it: It's what the clients want. 
 
By offering tax preparation services along with investment management and financial planning, clients enjoy the benefits of:
 
  • Coordinated tax planning
  • Direct investment tax data for tax preparation
  • A "one-stop" shop
  • Continuity
 
Many advisors believe preparing tax returns would decrease referrals from CPAs. That has not been my experience. For those clients with a trusted CPA, I gladly cooperate. I also assure their CPAs that my goal is not to prepare more tax returns.  This actually works, as evidenced by the many clients who come my way via their CPAs.
 
This time next month, I'll be fully convinced that my decision to prepare tax returns is the way to go. Today, I still question my resolve. 

Questions?

How and why does the Advisor Products system work?

In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.

A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.

  • Differentiate you from competitors
  • Expose clients and prospects to your brand message more frequently
  • Build an ongoing relationship with customers
  • Increase your follows and fans on social media
  • Drive more prospects to your website
  • Help convert prospects into leads
  • Increase number of pages indexed in Google
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