Marketing Tips

Search Engine Optimization

Learn the top factors that affect your search listings, tips for website construction, how to develop and organize SEO-friendly content, how to use Google My Business, and the importance of social media on SEO.

Email Marketing Tips

Learn about compliance, how to build your list, get suggestions on how to create a strong cam-paign, master the art of creating a powerful email, get tips on lay-out, learn how to create strong calls-to-action, and get subject line DOs and DON’Ts.

How To Spot Crappy SEO Pitches And Avoid Content Marketing Consultants Who Really Aren't Experts

Advisors are getting ripped off on digital content marketing. Yesterday I spoke with an advisor who's spending $1200 a month on blog writing and social media posts. He pointed out that he cannot become an expert in this area. But it drives me nuts to see that he doesn't know what's buying or whether it's any good. He does know he's not getting results.


The only answer is educating yourself. Advisors don't need to become experts in content marketing and search engine optimization, but they need to know the basics. You need to know that if your content marketing consultant is not asking you for your keywords and meta tags, they probably don't know what's they're doing. If they do not focus on your niches and local search terms, they probably don't know what they're doing. Advisors need to know enough to make that determination or else you will get ripped off.


Writing optimized content boosting an RIA's visbility in social media and search engines requires expertise in wealth management, search engnes, and writing. Few professionals possess all three skills. 


Here's a webinar I posted some months back that explains how advisors are getting ripped off and the basics needed to succeed content marketing.


On a related topic, here's a great post from searchengineland about how to keep away from crappy SEO services.


How and why does the Advisor Products system work?

In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.

A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.

  • Differentiate you from competitors
  • Expose clients and prospects to your brand message more frequently
  • Build an ongoing relationship with customers
  • Increase your follows and fans on social media
  • Drive more prospects to your website
  • Help convert prospects into leads
  • Increase number of pages indexed in Google
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Seeing is Believing.

See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.