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Wall Street Journal Plans To Launch A Social Network For WSJ And Barron’s Readers
News Corporation, the parent company of the Wall Street Journal, is poised to launch a new social network that is targeted at readers of WSJ and Barron’s.
For advisors, such a social network could pose competition becuase it will hook investors up with information about investing and markets. However, for advisors who are engaged in social media, it could be a good place to connect with potential clients.
According to Social Times, the new social network was described in The Times of London as a “platform for ‘like-minded people’ to meet online and share ideas,” the network that will launch in a few months is not exactly the next LinkedIn.
“It really is more of a forum to talk about finance,” explained Colleen Schwartz, director of corporate communications at Dow Jones, although members will create their WSJ profiles using their real names.
The network will complement an existing product, WSJ Portfolio, which aggregates all of the user’s accounts into one consolidated view and weaves in business headlines from Barron’s and WSJ for the clients to read while they monitor their investments. Since its launch, the portfolio tool has synced and loaded $12 billion worth of assets.
Questions?
How and why does the Advisor Products system work?
In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.
A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.
- Differentiate you from competitors
- Expose clients and prospects to your brand message more frequently
- Build an ongoing relationship with customers
- Increase your follows and fans on social media
- Drive more prospects to your website
- Help convert prospects into leads
- Increase number of pages indexed in Google
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What can I expect during the onboarding process?
What if I have questions after my website is built?
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See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.
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Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
