Marketing Tips
Search Engine Optimization
Learn the top factors that affect your search listings, tips for website construction, how to develop and organize SEO-friendly content, how to use Google My Business, and the importance of social media on SEO.
Email Marketing Tips
Learn about compliance, how to build your list, get suggestions on how to create a strong cam-paign, master the art of creating a powerful email, get tips on lay-out, learn how to create strong calls-to-action, and get subject line DOs and DON’Ts.
Five Tips For Financial Advisors To Generate Leads By Creating Webinars
Ambitiously, many advisors start a webinar series and then quickly lose interest after only a couple of sessions. What’s up with that?
First, advisors often are unrealistic about the number of attendees to expect. In addition, it’s best not to think of the webinar as a one-time event. Moreover, it’s best not to think of a webinar as a one-time event with a replay. Five tips:
- A Live Webinar Is Not The Goal. Don’t spend too much time dwelling on how to get a huge audience to the live session. People want information when they need it, not when you happen to schedule a webinar about choosing the right life insurance or rebalancing a portfolio.
- Replays Are More Important Than Live Sessions. An advisor from California sent me a postcard recently saying that she got something like 19 hours of CFP CE credit on A4A replays. She was on vacation when she discovered that she needed to amass a bunch of CFP CE credit fast. While on the road, in airports and hotel lobbies, she watched replays of A4A webinars. Point is, people need information delivered on demand, when they want it. Remember that when you’re making your webinars and don't be discouraged by poor attendance to live sessions.
- Two-Minute Bits Are More Important Than Replays. Replays are great but take too long. Edit your webinars into two-minute segments. Then, embed the two-minute segments in your website and blog, and post status updates about and embed them in your social profile on LinkedIn and Facebook.
- Embedding Partners. Who will embed your content? Your two-minute video about asset allocation or weekly summary about financial markets may be just what the local newspaper was looking for. Give them free original content and they may want to embed it regularly on their website. That's the kind of linking that raises your ranking in search engines.
- Target It. Don’t just do a webinar about 401(k)s, make your webinar focus on two or three locally companies 401(k)’s. By focusing on the local companies and tailoring your comments and their plan participants, you may be more likely to provide value.
If hardly anyone shows up at your live webinar, don’t be discouraged. Repurposing webinar content for replays and two-minute segments what will make a webinar series successful for advisors. And targeting it to your local niches is another angle to consider.
Questions?
How and why does the Advisor Products system work?
In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.
A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.
- Differentiate you from competitors
- Expose clients and prospects to your brand message more frequently
- Build an ongoing relationship with customers
- Increase your follows and fans on social media
- Drive more prospects to your website
- Help convert prospects into leads
- Increase number of pages indexed in Google
What products and services do you offer?
Can I buy services if my website is not hosted with you?
What can I expect during the onboarding process?
What if I have questions after my website is built?
Seeing is Believing.
See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.
SCHEDULE A DEMO
MARKETING TOOLS
LEARN MORE
RESOURCES
LATEST ARTICLES
Bank instability in March added a new risk an outlook already clouded by inflation and monetary policy problems hobbling the post-pandemic recovery. The bank runs came on top of the inflation crisis caused since the pandemic of April 2020 and March 2...
March 15 was one of the most pivotal days of the past 50 years, and financial advisors played a crucial role in getting the facts out about the banking panic to their clients and community. Trouble is, your messaging must be:as timely as WSJ, NYT, CN...
WEEKLY FINANCIAL MARKETING VIDEO
Watch The Video
Advisor Websites and More
Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
