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Futurewealthy Have Multiple Millions Now And Are Spending More Time Online; Are You Going Online To Meet Them?
A study by SEI, Scorpio Partnership, and Standard Chartered Private Bank found the wealthy investors of the future are spending more time online.
This finding increases the need for advisors to become engaged in social media and to stay up on technological advances.
The so-called futurewealthy have an average of $1.9 million in assets and 20% of the group have over $4 million. All are below age 45, which means their top earning years are ahead.
The respondents, deemed to be on the fast-track to wealth, spend an average of three hours of personal time and another three hours of working time online.
Those with $4 million in assets spend almost seven hours total per day online or 48 hours per week.
The average survey respondent uses three mobile devices; the segment with over $4 million in assets uses four.
Advisors also may have a misperception about which sites investors spend more time on.
Facebook is used much more than LinkedIn and investors do not seem to be as concerned with privacy as advisors think.
This means popular social media sites may be a good resource through which to attract prospects, although discretion about what advisors share on these sites is still advised.
Questions?
How and why does the Advisor Products system work?
In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.
A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.
- Differentiate you from competitors
- Expose clients and prospects to your brand message more frequently
- Build an ongoing relationship with customers
- Increase your follows and fans on social media
- Drive more prospects to your website
- Help convert prospects into leads
- Increase number of pages indexed in Google
What products and services do you offer?
Can I buy services if my website is not hosted with you?
What can I expect during the onboarding process?
What if I have questions after my website is built?
Seeing is Believing.
See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.
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Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
