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WSJ's Nish Profiles Success Of Three Advisors With Regular Media Spots
The Wall Street Journal’s Caitlin Nish offers an interesting overview of advisors who have successfully landed media spots on local TV, radio, or a newspaper.
She chronicles the success of three advisors, Joseph F. Eschleman, managing director and investment office for Wells Fargo; Kevin McKinley, principal at McKinley Money LLC; and Mike Savage, a financial advisor at Raymond James Financial Services.
Eschleman has a regular spot on the local ABC affiliate, McKinley has a weekly radio show, and Savage writes a weekly column in the local newspaper.
Each tells how he landed the spot, how he prepares for it, and the kind of results they’ve gotten from doing it.
Eschleman says the TV spot hasn’t directly attracted any new clients but it adds credibility with current clients and they like the fact that their advisor is on ABC.
McKinley gets a number of call-ins from people who have heard him on the radio but they may not fit his client profile. He says the main reason to do it is to provide information to the listening audience.
Savage has gotten a few clients from his article writing but he says the main reason to do it is to boost credibility and to create a buzz around his practice.
You can read more about each advisor’s media experience here. The three stories will give you good perspective on what type of media exposure may work best for you and what you may expect from a business generating perspective.
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In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.
A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.
- Differentiate you from competitors
- Expose clients and prospects to your brand message more frequently
- Build an ongoing relationship with customers
- Increase your follows and fans on social media
- Drive more prospects to your website
- Help convert prospects into leads
- Increase number of pages indexed in Google
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Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
