Marketing Tips

Search Engine Optimization

Learn the top factors that affect your search listings, tips for website construction, how to develop and organize SEO-friendly content, how to use Google My Business, and the importance of social media on SEO.
 

Email Marketing Tips

Learn about compliance, how to build your list, get suggestions on how to create a strong cam-paign, master the art of creating a powerful email, get tips on lay-out, learn how to create strong calls-to-action, and get subject line DOs and DON’Ts.
 

Getting Feedback Is Required In Discovering Your Brand

 

Your brand is what people (and Google) say it is.
Your brand is critically important to attracting referrals and new clients. In some ways, it is the cumulative whole of your marketing efforts. It is the totality of the experience someone has with your firm. It includes your marketing, your office, the appearance and demeanor of your staff, what you do for clients and how you do it, and your customer service. And as much attention as you might paid to it, it is not under your complete control.
 
Your client experience is not necessarily what you say it is. While I am certain that to strive to provide great customer service, the clients’ actual experience may not live up to your intentions. You may take a little bit too long to return a phone call. Someone on your staff might inadvertently be discourteous. Your office hours may not be convenient. It might even be that the experience you so carefully design is not exactly what the client wants.
 
Think of branding in the context of the hospitality industry. If I ran a hotel, I can think of a lot of things I would do to make sure that my patrons had a wonderful experience. I would also make it a habit to set aside a little time on most days to check Yelp, Trip Advisor, and any other travel websites that collected opinions. If someone did not have the experience they were hoping for, I would want to know about it. And, if you have ever reviewed one of those sites while preparing for a trip of your own, you know those would be the places where you would find out what you could do better.
 
Luckily (I think) for us, it is not quite as easy to post comments about financial advisors. The flipside of that, however, is that we have a lot less input as we attempt to refine our brand. But don't fool yourself. Even if they are not posting their thoughts on public websites, your clients are certainly thinking about your brand. And the more information you can gather about what they are thinking, the more you can be sure that the experience you deliver is the one your clients want to talk about with their friends and acquaintances.
 
When was the last time you typed your own name or the name of your firm into Google? Why not do that every so often to see what is being said about you publicly? Even better, put your name, your firm's name, maybe even your staff's names, into Google Alerts and automatically get notified as soon as something pops up on the Internet.
 
That's the no-cost simple stuff. Your branding efforts would not be complete without something more sophisticated. Periodically do a client survey. Organize a client advisory board. Make sure that your clients have a voice in creating and managing your brand. Whether you involve them or not, it's what they think that they will be telling all their friends. Only good things can come from making sure that you hear those comments as well.

 

Questions?

How and why does the Advisor Products system work?

In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.

A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.

  • Differentiate you from competitors
  • Expose clients and prospects to your brand message more frequently
  • Build an ongoing relationship with customers
  • Increase your follows and fans on social media
  • Drive more prospects to your website
  • Help convert prospects into leads
  • Increase number of pages indexed in Google
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Seeing is Believing.

See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.

 

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