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Technology Can Offer An Efficient Way To Show Your Authenticity And Attract New Business
Marketing is an essential component of growing your business and it’s an issue that may receive intermittent attention. After all, you have increasing demands on your time every single day. Creating a structure for your marketing activities can be key to reaching your business growth objectives. Utilizing technology can make this an efficient process and make you feel you have an entire marketing team at your disposal.
Kristin Harad has created an automated system that provides a structure for that process. She outlines six steps that she says are effective in converting leads to clients. The first step is to capture the attention of visitors to your website. This is also be referred to by web designers as a call to action.
A big point of a call to action is to get the visitor engaged in your process. A great way to do this is to offer something like a white paper or other piece of valuable information in exchange for their demographic and contact information. The key is to make all of your online communications—even the automated ones—part of your personal style. Let clients get to know you a bit with each piece of communication.
It’s also a good idea to set up some type of screening element in the initial call to action that would eliminate those who are not good prospects for you. For example, if you are specifically targeting a niche, you could ask a question that your ideal prospects should know but that the prospect who does not fit your niche may not be able to answer.
This first interaction should lead to a direct conversation, ideally a face-to-face one. It’s important to ensure the prospect has a favorable experience with each step of your process so that they will become eager with each step to become more engaged with you.
Using technology to support your face-to-face conversations, send prospective clients information that is of personal interest to them, and becoming a valuable resource for them round out the process. Technology makes each step more efficient.
With your personal touch and by letting your authenticity shine through, you can create a system that works reliably and, through which, your clients and you will be able to build a valuable relationship.
Questions?
How and why does the Advisor Products system work?
In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.
A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.
- Differentiate you from competitors
- Expose clients and prospects to your brand message more frequently
- Build an ongoing relationship with customers
- Increase your follows and fans on social media
- Drive more prospects to your website
- Help convert prospects into leads
- Increase number of pages indexed in Google
What products and services do you offer?
Can I buy services if my website is not hosted with you?
What can I expect during the onboarding process?
What if I have questions after my website is built?
Seeing is Believing.
See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.
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Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
