Marketing Tips

Search Engine Optimization

Learn the top factors that affect your search listings, tips for website construction, how to develop and organize SEO-friendly content, how to use Google My Business, and the importance of social media on SEO.
 

Email Marketing Tips

Learn about compliance, how to build your list, get suggestions on how to create a strong cam-paign, master the art of creating a powerful email, get tips on lay-out, learn how to create strong calls-to-action, and get subject line DOs and DON’Ts.
 

Divorcing Clients Need Your Listening Ear Before They Can Hear Your Advice

When dealing with clients going through a divorce, educating both parties becomes essential to guiding them through parsing up the financial assets. Many women may want to keep the house, for example, when they may not be able to qualify to own the home. Men may not realize how a battle with their former spouses may affect their relationships with their children.

 

This is where you can be a great source of support to whichever party is your client. Women may be better off focusing on the financial assets instead of a cumbersome hard asset like the house which might end up being more of a burden than a blessing. Women want to stay in their homes, yet showing them how to manage financial settlements so they can get a home for which they can qualify might be a better option than staying in the one they currently live in.

 
Talking to men about the division of assets from a business perspective rather than an emotional one can help them see the effects the process may have on their children. In any event, the more communication and education can occur during the process, the better. Your role can be a vital one in listening first and foremost. Just the ability to talk to someone can help clients think more clearly. Then, you’re likely to have a more open door to guide them in a achieving a more optimal outcome for the divorcing parties as well as any children involved.

 

Questions?

How and why does the Advisor Products system work?

In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.

A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.

  • Differentiate you from competitors
  • Expose clients and prospects to your brand message more frequently
  • Build an ongoing relationship with customers
  • Increase your follows and fans on social media
  • Drive more prospects to your website
  • Help convert prospects into leads
  • Increase number of pages indexed in Google
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Seeing is Believing.

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