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Targeting Women As A Niche Investor Group May Not Be A Smart Idea
The key to attracting women as clients is not in targeting them. It’s in treating them like any other client, only recognizing their needs are different in some areas. Rather than focus exclusively on the technical aspects of investing, women like to relate investment information to how it will help them achieve their goals.
Many advisors are beginning to realize that women are a viable market to address. Women currently control over half of the wealth in the US. As people live longer, women continue to outlive men. And as the Boomer population ages, more women will be in control of wealth either from loss of a spouse, divorce, or from creating their own lucrative businesses.
Women want to be treated as intelligent investors. They may need guidance educating in some investment areas but they mainly want to be listened to and to have confirmation they have been heard. Women want their advisors to be respectful resources for them. For example, a widow may need help buying a car for the first time. But that help needs to be provided in a non-condescending manner.
Working with women is really not much different than working with any other client segment. Gaining a deep level of understanding regarding client needs and the way different clients communicate should be Relationship Development 101 in any case.
Questions?
How and why does the Advisor Products system work?
In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.
A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.
- Differentiate you from competitors
- Expose clients and prospects to your brand message more frequently
- Build an ongoing relationship with customers
- Increase your follows and fans on social media
- Drive more prospects to your website
- Help convert prospects into leads
- Increase number of pages indexed in Google
What products and services do you offer?
Can I buy services if my website is not hosted with you?
What can I expect during the onboarding process?
What if I have questions after my website is built?
Seeing is Believing.
See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.
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Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
