Marketing Tips

Search Engine Optimization

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Learn the top factors that affect your search listings, tips for website construction, how to develop and organize SEO-friendly content, how to use Google My Business, and the importance of social media on SEO.
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Email Marketing Tips

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Learn about compliance, how to build your list, get suggestions on how to create a strong cam-paign, master the art of creating a powerful email, get tips on lay-out, learn how to create strong calls-to-action, and get subject line DOs and DON’Ts.
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Widows Young And Old Have Special Needs

Although women are in control of most family assets these days, that does not mean they are not subject to the emotional angst that accompanies grief after the death of a spouse. Even financial savvy women—women advisors and women who have successful businesses—need support during times when grief and emotional stress cause disorientation. This makes it difficult to think clearly at a time when critical decisions have to be made.
 
One solution is to make a ‘what-if’ plan to provide structure when a spouse dies. Of the Boomer generation, 70% of wives will outlive their husbands. Widows are not relegated to any particular age, although we commonly think of widows as being older. Young women whose husbands have died in military combat also need the support of a good plan and a caring advisor to get them through. Younger widows needs are different. They may have young children to take care of and to educate. They may need additional sources of income since the two-income household has been cut to one.
 
All widows need help becoming accustomed to being on their own and deciding a course for their lives. Even if a woman has a successful business, the day to day regimen of her life will be different. We tend to think that people with businesses have no trouble filling their time outside of business hours. These are the times which may be more difficult. She may wish to spend more time traveling with friends. Widows of all ages and life situations may need financial education. The most important thing is to have someone to listen and who is patient enough to provide the support needed during the grief process.

Questions?

How and why does the Advisor Products system work?

In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.

A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.

  • Differentiate you from competitors
  • Expose clients and prospects to your brand message more frequently
  • Build an ongoing relationship with customers
  • Increase your follows and fans on social media
  • Drive more prospects to your website
  • Help convert prospects into leads
  • Increase number of pages indexed in Google
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