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Steve Forbes Urges Advisors To Get Ahead Of Iran Tension, Geopolitical News Cycle
While it's anybody's guess what will happen in the Middle East, the editor-in-chief of Forbes is telling advisors to think beyond the short-term headlines.
Steve Forbes reportedly urged advisors not to panic in the event of an Israeli strike on Iran's nuclear facilities.
In itself, it's a somewhat odd piece of advice. After all, advisors have kept their cool through world-shaking events in the last nine months, much less the last few years and the last decade.
Did anyone tell advisors "don't panic" when the U.S. credit rating was cut and global markets sold off? No.
Likewise, when Lehman Brothers collapsed, the markets melted down, but there were no reports of advisors melting down with them.
Forbes' advice is best applied to your clients. They probably won't panic either, especially if they know you're on top of the news flow and can steer their finances through whatever the world can dish out.
But they're more likely to get caught up in the headlines than you are.
So be ready to reach out and make sure everyone's all right. Know what a global oil shock could do to the economy and your clients' portfolios. Anticipate questions.
Forbes thinks the situation might reach the point of no return in a few months. Let's hope he's wrong, but it's better to be prepared than otherwise -- if you remember how clients reacted in August, you know that now.
Questions?
How and why does the Advisor Products system work?
In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.
A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.
- Differentiate you from competitors
- Expose clients and prospects to your brand message more frequently
- Build an ongoing relationship with customers
- Increase your follows and fans on social media
- Drive more prospects to your website
- Help convert prospects into leads
- Increase number of pages indexed in Google
What products and services do you offer?
Can I buy services if my website is not hosted with you?
What can I expect during the onboarding process?
What if I have questions after my website is built?
Seeing is Believing.
See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.
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Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
