Marketing Tips

Search Engine Optimization

Learn the top factors that affect your search listings, tips for website construction, how to develop and organize SEO-friendly content, how to use Google My Business, and the importance of social media on SEO.

Email Marketing Tips

Learn about compliance, how to build your list, get suggestions on how to create a strong cam-paign, master the art of creating a powerful email, get tips on lay-out, learn how to create strong calls-to-action, and get subject line DOs and DON’Ts.

Do You Have The Guts To Set Yourself Apart?


In a recent post, Seth Godin points out that creating a competitive advantage takes guts.
A few days ago, I wrote about the importance of identifying a niche marketing to it. It makes you more attractive to prospective clients, and makes you referral. I noted that it is counterintuitive.
It is more than that. Marketing guru Seth Godin noted in a recent blog post that it takes guts.
Like others before him, he points out that working harder is not going to make you more successful anywhere near as much as working smarter or different. He also made a point I had not considered before – that simply getting more efficient at your work turns intellectual work into factory work. And that engages you in a race to the bottom.
He noted that overcoming the inertia to get better at your craft, or to be different in your profession, and to create a competitive advantage takes guts.
Why are we so insistent on describing ourselves and our practices exactly the same as all other advisors? Why do we describe what we do and for whom we do it the same way so many others in our industry do? You would think that we would understand that using the same words as everyone else will be utterly ineffective at giving prospects a reason to choose us instead of anyone else. Part of the reason is because being creative is really hard. And part of the reason is probably because it is scary to do something different than everyone else.
It is tempting to believe that everyone has chosen to do something one way because it's the best way. It is not – it is the average way. And it takes a measure of courage and self assurance to make a different choice than your peers.
So, as you lay out plan for the coming year, be brave. Be different. Achieve more.



How and why does the Advisor Products system work?

In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.

A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.

  • Differentiate you from competitors
  • Expose clients and prospects to your brand message more frequently
  • Build an ongoing relationship with customers
  • Increase your follows and fans on social media
  • Drive more prospects to your website
  • Help convert prospects into leads
  • Increase number of pages indexed in Google
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