Marketing Tips

Search Engine Optimization

Learn the top factors that affect your search listings, tips for website construction, how to develop and organize SEO-friendly content, how to use Google My Business, and the importance of social media on SEO.

Email Marketing Tips

Learn about compliance, how to build your list, get suggestions on how to create a strong cam-paign, master the art of creating a powerful email, get tips on lay-out, learn how to create strong calls-to-action, and get subject line DOs and DON’Ts.

Making The World Better One Em Dash At A Time

Em dashes are important. They help you express a thought in writing more effectively. But many people misuse them. Here's a brief guide to making you a better em-dash user.

Em dashes pose questions. Do you need to insert spaces before and after an em dash?

Clearly, the world has problems bigger than em dash usage, and em dashes are little more than a grammatical oddity.

However, knowing how and when to use em dashes will make your writing more professional.

This presentation is not about hyphens or en dashes. Hyphens connect words; em dashes separate ideas.
And then there are en dashes, which are slightly as wide as the letter n. En dashes are wider than hypens but not as wide as an em dashes. They are used in defining periods of time. Instead of using "to,"  for example, you could write 2001–2003. 
Personally, I prefer using the word to
Em dashes, my main concern today, are used to abruptly change thought in mid-sentence.
Please comment to let me know if you want more grammatical  advice like this.
While I enjoy telling you about em dashes, you may prefer hearing more about technology or investing.
Please let me know what you want me to research and write about.



Em Dash Usage
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How and why does the Advisor Products system work?

In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.

A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.

  • Differentiate you from competitors
  • Expose clients and prospects to your brand message more frequently
  • Build an ongoing relationship with customers
  • Increase your follows and fans on social media
  • Drive more prospects to your website
  • Help convert prospects into leads
  • Increase number of pages indexed in Google
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