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LPL Announces Social Media Solution For Its 12,000 Advisors
The biggest independent broker-dealer out there now allows its reps to join the conversation in Twitter, Facebook, and elsewhere -- and in fact has been doing so since May.
LPL appears to have rolled out its social media compliance platform a month ago, but technology partner Erado Message Control Solutions only put out the press release yesterday. (As yet, it doesn't even seem to have made it to Erado's site.)
This is a fully interactive solution that lets LPL's 12,000 advisors spontaneously respond to and initiate realtime conversations online -- unlike "canned Tweet" alternatives like Morgan Stanley's, which only allow preapproved messaging.
Naturally, to ease the burden on LPL's compliance staff, the tool will incorporate a library of preapproved posts as well.
All communications -- preapproved or otherwise -- will be logged and forwarded to compliance for review and, if necessary, retroactive action.
Basically, it's the system that Commonwealth rolled out a few months ago. And now, with at least three major independent firms on the social web plus Morgan Stanley, is there any reason why every advisor out there shouldn't be Tweeting too?
Questions?
How and why does the Advisor Products system work?
In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.
A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.
- Differentiate you from competitors
- Expose clients and prospects to your brand message more frequently
- Build an ongoing relationship with customers
- Increase your follows and fans on social media
- Drive more prospects to your website
- Help convert prospects into leads
- Increase number of pages indexed in Google
What products and services do you offer?
Can I buy services if my website is not hosted with you?
What can I expect during the onboarding process?
What if I have questions after my website is built?
Seeing is Believing.
See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.
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Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
