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Most Americans Are Unclear On What Exactly Hedge Funds Are, But Does It Matter?
Despite all the mythology out there about hedge fund managers getting extremely rich for finding bizarre trading opportunities, most people have very little idea what they actually do.
About 65% of the people Thesis Fund Management polled recently couldn't explain the hedge fund concept when asked.
It's a shame Thesis didn't break out the results by income level, since as yet true hedge funds are restricted to qualified investors -- and arguably the less everyone else thinks about these investments, the better.
But as Thesis notes, many formerly long-only asset managers are steadily moving toward adding hedged strategies to their mutual fund families.
Once those products get traction, even the middle class 401(k) investor could end up needing to know a lot more about hedge funds.
After all, the allure of these alternative strategies with the qualified investors is already well known, so it's likely that hedged mass market products will be fairly popular.
And far too many people over the decades have invested in something they couldn't understand. All it needs is a sexy market image.
Questions?
How and why does the Advisor Products system work?
In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.
A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.
- Differentiate you from competitors
- Expose clients and prospects to your brand message more frequently
- Build an ongoing relationship with customers
- Increase your follows and fans on social media
- Drive more prospects to your website
- Help convert prospects into leads
- Increase number of pages indexed in Google
What products and services do you offer?
Can I buy services if my website is not hosted with you?
What can I expect during the onboarding process?
What if I have questions after my website is built?
Seeing is Believing.
See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.
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Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
