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Search Engine Optimization

Learn the top factors that affect your search listings, tips for website construction, how to develop and organize SEO-friendly content, how to use Google My Business, and the importance of social media on SEO.
 

Email Marketing Tips

Learn about compliance, how to build your list, get suggestions on how to create a strong cam-paign, master the art of creating a powerful email, get tips on lay-out, learn how to create strong calls-to-action, and get subject line DOs and DON’Ts.
 

Millionaires Finally Over Their Pessimism

After three years in negative territory, the so-called "millionaire confidence index" is finally back up at zero -- midway between the pessimism that's ruled the markets since 2007 and the optimism that advisors have tried to instill in their best clients.

According to Spectrem, which tracks attitudes among the high-net-worth population, millionaires are now neutral on the investment environment. They may not be actively confident, but at least the climate of fear that has prevailed since the last time the index was truly positive -- December 2007 -- has evaporated significantly.

Still, HNW individuals are still worried about the economy, Spectrem says, so advisors could do well to continue their hand-holding activities for the time being.

Less wealthy clients are definitely still frightened. Among the "affluent" (defined as those with $500,000 to $1 million to invest), Spectrem's confidence reading is still deeply negative at -13.

Questions?

How and why does the Advisor Products system work?

In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.

A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.

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