Marketing Tips

Search Engine Optimization

Learn the top factors that affect your search listings, tips for website construction, how to develop and organize SEO-friendly content, how to use Google My Business, and the importance of social media on SEO.
 

Email Marketing Tips

Learn about compliance, how to build your list, get suggestions on how to create a strong cam-paign, master the art of creating a powerful email, get tips on lay-out, learn how to create strong calls-to-action, and get subject line DOs and DON’Ts.
 

Insight Into The Mind Of The Risk-Averse Investor

Advisors are trained to pick up on a client or prospect's risk tolerance, but the specific emotional factors that go into that tolerance rarely get analyzed. MFS recently polled investors to find out what "fearful" clients are really thinking.

It turns out that 12% of all investors that MFS talked to identify themselves as being "fearful." They are quite a pessimistic bunch: 89% are worried about the stock market taking another big dip and 71% think the economy will be lousy through at least 2015. A full 54% say they'll never feel comfortable investing in stocks again.

These people are hungry for investment advice -- about half say they're overwhelmed by the choice of products out there and another 48% are more eager to work with an advisor than ever -- but advisors need to know how to work with them.

The fearful consider themselves savers and not investors. Many (39%) have decreased their retirement contributions. And most (62%) would rather accept low returns if it meant minimizing their risk -- 37% of their assets are currently in cash right now.

They don't need constant hand-holding. At most, they say they'd be happy with an email a week, a monthly call and a quarterly office visit. An advisor who can give them that in a tone that acknowledges their fears may be able to help them out and maybe down the road rebuild their confidence in the markets. 

Questions?

How and why does the Advisor Products system work?

In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.

A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.

  • Differentiate you from competitors
  • Expose clients and prospects to your brand message more frequently
  • Build an ongoing relationship with customers
  • Increase your follows and fans on social media
  • Drive more prospects to your website
  • Help convert prospects into leads
  • Increase number of pages indexed in Google
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Seeing is Believing.

See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.

 

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