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Morningstar Says Fear Of Stocks Is Fading
Morningstar's latest numbers agree with anecdotal word from advisors: retail investors are finally dipping back into the stock market, or are at least less skittish about the prospect.
What Morningstar analysts have discovered is that retail investors are no longer actively selling stock funds to quite the terrified extent that we saw over the last few years. And the corresponding risk-averse attraction to bonds is weakening fairly dramatically as $7.6 billion pour out of municipal bond funds.
If your clients are anything like the people Morningstar looked at, they are probably getting excited about taking on a bit more risk in order to hunt the prospect of correspondingly rich returns. Now is the time to see if risk tolerances have changed.
Whether the answer ends up making you (or anyone else) adjust anyone's portfolio depends on the conversations that follow. But with so much money still on the sidelines in what amounts to zero-rate money markets -- and with long-term retirement plans still hurting from the 2008-9 market downswing -- the role of equities in a long-term portfolio may be worth revisiting with your clients as part of the normal year-end meeting cycle.
Questions?
How and why does the Advisor Products system work?
In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.
A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.
- Differentiate you from competitors
- Expose clients and prospects to your brand message more frequently
- Build an ongoing relationship with customers
- Increase your follows and fans on social media
- Drive more prospects to your website
- Help convert prospects into leads
- Increase number of pages indexed in Google
What products and services do you offer?
Can I buy services if my website is not hosted with you?
What can I expect during the onboarding process?
What if I have questions after my website is built?
Seeing is Believing.
See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.
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Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
